In this article, the impact of on contemporary society will be explored. Since its emergence, has aroused continuous interest and debate in various fields, whether in politics, popular culture, science or in people's daily lives. Over the years, has been the subject of studies and research that have attempted to understand its influence on the way we relate, think, and operate in the world. Without a doubt, has been the protagonist of important transformations, generating controversies, admiration and reflections that position it as a relevant topic today. In this sense, it will be interesting to analyze the different aspects surrounding and its impact on contemporary society.