Stylist (magazine)

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Stylist
FrequencyWeekly
Total circulation
(January – June 2019)		404,392
First issue7 October 2009 (2009-10-07)
CompanyThe Stylist Group
(DC Thomson)
CountryUnited Kingdom
Based inLondon
LanguageEnglish
Websitestylist.co.uk

Stylist is a magazine for women that is published in the United Kingdom since 7 October 2009. There is currently a monthly print edition, as well as a website and weekly newsletters.

Ella Dolphin is CEO, and Lisa Smosarski is Editor-in-Chief. Stylist was previously published by Shortlist Media Ltd, and after the closure of the print edition of ShortList, Shortlist Media rebranded as 'The Stylist Group'.

Audience and content

Stylist targets affluent 20 to 40-year-old female commuters with high end content that includes fashion, travel, beauty, people and careers news. The magazine aims to take an intelligent approach, covering a broader range of culture and tackling issues women face in their professional and personal lives.

Stylist has featured Hollywood stars Angelina Jolie, Penélope Cruz, Jennifer Lopez and Jennifer Aniston on the cover as well as Hillary Clinton, comedian Tina Fey, activist X González and classicist Mary Beard. The magazine has commissioned children's author and illustrator Quentin Blake and artist Rob Ryan to create bespoke front covers.

The advertisers of the magazine include Escada, Hugo Boss, Guerlain and Yves Saint Laurent.

Stylist magazine has an average distribution of 365,000 copies per issue.

Stylist hosts regular Stylist Network Events, including Stylist Live, which includes career-focused talks with business entrepreneurs, as well as curated shopping and fitness workouts, where an average of 200 Stylist readers buy tickets to attend the London-based sessions.

Distribution and expansion

Stylist is distributed free every month in London, Manchester, Leeds, Edinburgh, Glasgow, Liverpool and Birmingham, as well as in French Connection stores, airport lounges, city centre offices and gyms. It is also available by subscription, on Apple News and via the app.

The online home of Stylist Magazine, which debuted in September 2010, offers up-to-date news on travel, fitness, entertainment, fashion, and lifestyle from a feminist perspective.

Stylist began sending out Stylist Loves, a daily newsletter with advise on work, fashion, beauty, and current events, in April 2019.

In April 2013, Groupe Marie Claire and Shortlist Media collaborated to launch Stylist's weekly edition in France. The publication was given out for free every Thursday in nine different cities, including Paris, Lyon, Marseille, Aix-en-Provence, Toulouse, Bordeaux, Nantes, Lille, and Strasbourg.

Stylist magazine was previously available in a tablet edition, but this was discontinued in 2016 after the closure of Apple Newsstand.

During the COVID-19 pandemic, Stylist ceased producing paper copies of the magazine and switched to an online-only model as members of the public were encouraged to stay at home during the lockdown.

Subscription products

In early 2021 Stylist launched a paid content fitness platform Strong Women Training Club, offering 1 and 12-month subscription options. It offers various training plans at beginner, intermediate and expert levels.

An online version of the digital magazine was launched mid-2021 to help readers access the content during the COVID-19 pandemic. It offers 3, 6 and 12-month subscription options.

Awards

Awards include:

  • Launch of the Year 2010, BSME
  • Media Woman of the Future: Stylist's editor Lisa Smosarski, Women of the Future Awards
  • New Product of the Year 2010, Growing Business Awards
  • Brand of 2010, Brand Republic
  • Winner of Johnson & Johnson Best Weekly Beauty Journalist

References

  1. ^ "Stylist". ABC. 2019. Retrieved 14 October 2019.
  2. ^ Shortlist’s free women’s weekly launches, Marketing Week
  3. ^ a b c Stylist revealed as ShortList's brand for women's free mag, Media Week
  4. ^ ShortList shuts in print as publisher rebrands as The Stylist Group
  5. ^ Stylist magazine storms on to free title scene, PR Week
  6. ^ a b Stylist magazine celebrates first year's worth of covers, Campaign Live
  7. ^ Stylist lines up Quentin Blake as new cover star, guardian.co.uk
  8. ^ Mag ABCs: Cosmopolitan and Glamour suffer sales falls, Press Gazette
  9. ^ Stylist launches website with daily content, Campaign Live
  10. ^ Stylist Magazine, Newstand
  11. ^ Sweney, Mark (16 January 2013). "Shortlist Media to launch French edition of Stylist". The Guardian.
  12. ^ Reynolds, John (23 May 2016). "Popular tablet edition of Stylist magazine scrapped after closure of Apple Newsstand leaves it 'high and dry'". Press Gazette.
  13. ^ Tobbitt, Charlotte (23 March 2020). "Coronavirus: Time Out and Stylist free magazines go digital-only as readers stay home". Press Gazette. Retrieved 21 April 2020.
  14. ^ "2010 BSME Awards: The 2010 Winners". British Society of Magazine Editors. Archived from the original on 13 November 2010.
  15. ^ "Welcome to the Women of the Future Awards: 2010 Awards". Women of the Future Awards. Archived from the original on 14 June 2011.
  16. ^ "Growing Business Awards 2010". Real Business. 26 November 2010. Archived from the original on 28 November 2010.
  17. ^ Clark, Nicola (15 December 2010). "Top media brands of the year 2010". Brand Republic. Archived from the original on 27 December 2010.
  18. ^ Rouch, Hannah (27 January 2011). "Johnson & Johnson Beauty Awards". Red.
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