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ABC Me

In this article we will explore various facets related to ABC Me, a topic that has captured the attention and interest of people around the world. Since its emergence, ABC Me has sparked curiosity and debate, and its impact has been felt in different areas of society. Throughout this writing, we will immerse ourselves in the analysis and reflection on ABC Me, addressing its implications, its evolution over time and its relevance today. Through this article, we seek to provide a comprehensive and enriching view on ABC Me, with the goal of giving the reader a deeper and more nuanced understanding of this highly relevant topic.

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"ABC3" redirects here. For other uses, see ABC3 (disambiguation).
For the succeeding channel launched in 2024, see ABC Entertains.
ABC Me
Logo used from 2016 to 2024
CountryAustralia
Broadcast areaNationwide
NetworkABC Television
HeadquartersSydney, New South Wales
Programming
LanguageEnglish
Picture format576i SDTV
Ownership
OwnerAustralian Broadcasting Corporation
Sister channelsABC Kids
History
Launched4 December 2009 (as ABC3)
Closed3 June 2024
Replaced byABC Entertains
Former namesABC3 (2009–2016)

ABC Me was an Australian children's free-to-air television channel owned by the Australian Broadcasting Corporation. It was launched by Prime Minister Kevin Rudd on 4 December 2009 as ABC3, to become Australia's first dedicated children’s channel on free-to-air. It also aimed to broadcast 50% local programming. In ratings recorded in 2015, ABC3 held a high average audience of 562,000 among its target audience of 5–12-year-old children.[1]

Budget cuts by the Abbott government led to a brand refresh on 19 September 2016 to ABC Me, with the network pushing online streaming. The channel also reduced its Australian content quota to 25%. On 3 June 2024, ABC Me was rebranded to ABC Entertains, which now features general entertainment programming. Children's programming mostly moved to ABC Family and ABC iview.

History

2007: Pre-launch

In September 2007, the Australian Government announced a proposal to launch a new digital-only children's channel, ABC3.[2][3] It would be the first dedicated free-to-air children's channel in the country.[1] A new ABC channel appeared on television receivers on 11 February 2008, as a placeholder for the future ABC3 channel.[4] ABC3 was considered by the Australia 2020 Summit and given as one of the recommendations to the Government.

In April 2009, the Government's official response to the Summit approved the idea,[5] and in the 2009–10 Commonwealth Budget $67 million was allocated towards ABC3 as part of the Government's $167 million funding increase to the ABC. The channel would aim to feature at least 50% Australian-produced content.[6] It was not constrained by a local content quota.[7]

On 18 June 2009, the corporation began its first public ABC3 campaign to scout for new hosting talent.[8] On 22 October 2009, eight presenters were announced. Amberley Lobo and Kayne Tremills would host Studio 3, with Ben Crawley as a roving reporter, he later joined the show What Do You Know? alongside Dr Rhythm. Scott Tweedie would host Prank Patrol, while Hannah Wang[9] and Mitchell Tomlinson were named as co-hosts of Rush TV[10] and Stephanie Bendixsen and Steven O'Donnell were hosts of Good Game: Spawn Point, made for younger gamers, a spin-off of the ABC2 TV series Good Game.[9]

2009: Launch of ABC3

Logo used from 2009 to 2016

On 4 December 2009 at 5pm, the hour-long Countdown to 3 special was broadcast on the channel and was simulcast on ABC1. It featured special performances from Australian artists Cassie Davis and Short Stack, an introduction to various ABC3 presenters and shows and the station's launch around 6pm by then-Prime Minister Kevin Rudd.[11][12]

In April 2011, James Elmer joined as co-host of Studio 3 along with Tremills and Lobo.[13] On 4 December 2011, the winners from the MeOn3 contest were revealed as Alfie Gledhill and Olivia Phyland.[14] On 14 September 2012, Alfie left Studio 3 to pursue acting dreams. In October 2012, Comedian Khaled Khalafala joined Studio 3, and stayed with the crew until early 2013 before leaving. Tim Matthews, Grace Koh and Ivy Latimer later joined Elmer and Phyland in July 2014 after winning the 3 Factor competition.[15]

2014: Budget cuts, ABC Me

In late 2014, the Abbott government announced an ABC funding cut of 4.6% over five years.[1] To adapt, ABC3 quietly revised its Australian content quota from 50% to 25%, and slashed the amount of new episodes commissioned for original programs like Nowhere Boys and Ready For This.[1]

In August 2016, it was announced that ABC3 would change its name to ABC Me on 19 September 2016,[16] as more children watched television on a mobile device.[17] The rebranded channel is reported to be "designed to reflect and celebrate the lives, interests and diversity of young Australians" and will increase its focus to primary school children.[18][19] To mark the rebrand, ABC Me teamed up with 16-year-old singer Angel Tairua to record a new song "Unique (Me2U)", which became the channel's theme music.[20]

In June 2020, many of the ABC Me staff in Melbourne lost their jobs after redundancies at the ABC were announced.[21] The network was then broadcast without any presenters.[21]

2024: Rebranding

Main article: ABC Entertains

On 9 May 2024, it was announced that ABC Me would change its name to ABC Entertains on 3 June, shifting its format to general entertainment programming (with its launch anchored by premieres of new series of Interview with the Vampire and Wreck). Youth programming moved to ABC Family; although some programs still air in the morning (from 5–11am) and the ABC Education block (from 9–11am on weekdays) largely remains untouched.[22][23] The ABC is also promoting ABC iview as the main home of its youth and children's output.[24]

Programming

Presenters

  • Kayne Tremills (2009–2015, 2019–2022)
  • Amberley Lobo (2009–2015)
  • Elliot Spencer (2009–2010)
  • Scott Tweedie (2009–2013)
  • Ben Crawley (2009–2011)
  • Dave Cartel ("The Janitor") (2009–2013)
  • Mitch Tomlinson (2009–2012)
  • Hannah Wang (2009–2012)
  • Stephanie "Hex" Bendixsen (2009–2016)
  • Steven "Bajo" O'Donnell (2009–2017)
  • Gus "Goose" Ronald (2011–2018)
  • James Elmer (2011–2016)
  • Alfie Gledhill (2011–2012)
  • Olivia Phyland (2011–2015)
  • Khaled Khalafalla (2012–2013)
  • Grace Koh (2014–2018, 2020)
  • Ivy Latimer (2014–2015)
  • Tim Matthews (2014–2017)
  • Pip Rasmussen (2016–2020)
  • Angharad "Rad" Yeo (2017–2022)
  • Lawrence Gunatilaka (2018–2019)
  • Dallas Reedman (2018–2019)
  • Ilai Swindells (2018)
  • Gemma "Gem" Driscoll (2018–2024)
  • Drew Parker (2019–2020)
  • Jael Wena (2019)
  • Ava Madon (2019–2020)
  • William Yates (2019–2020)

References

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