Alert (gum)
In today's world, Alert (gum) has gained great importance and interest, generating numerous discussions and research in different areas. Since its emergence, Alert (gum) has significantly impacted society, the economy, culture and science, among other aspects. Over the years, Alert (gum) has evolved and adapted to the different needs and demands of the current context, playing a crucial role in the development and transformation of various sectors. This is why it is relevant to thoroughly analyze and understand the impact and scope of Alert (gum) today, as well as its future implications.
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Alert is an energy caffeine gum produced by the Wrigley's company that entered the U.S. market in April 2013.
Sales and marketing
Sales are aimed at adults 25 and older who want a portable energy product. An eight-piece pack of Alert retails for $2.99 (U.S.).
Taste
The gum is remarkable for a bitter, medicinal taste.
Caffeine
According to the company, one piece of gum contains the same amount of caffeine as half a cup of coffee, which is about 40 milligrams.
FDA investigation
Wrigley temporarily halted production and sales of its Alert energy gum as the Food and Drug Administration (FDA) investigates the safety of caffeinated-food products, especially the possible effects of caffeinated gum on children and adolescents.
References
- ^ "Wrigley Rolls Out Caffeinated Gum 'Alert'". adweek.com. Retrieved 9 May 2013.
- ^ Mosbergen, Dominique (11 March 2013). "Wrigley To Launch Caffeinated 'Alert Energy' Gum". Huffington Post. Retrieved 9 May 2013.
- ^ "Caffeine Gum Rattles Nerves of Health Experts". ABC News. Retrieved 9 May 2013.
- ^ "Wrigley Stops Production of Caffeine Gum". your4state.com. Archived from the original on 13 September 2013. Retrieved 13 September 2013.
- ^ "WRIGLEY HALTS CAFFEINATED GUM". AP. Archived from the original on 26 May 2013. Retrieved 9 May 2013.
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