In the world of AppleMasters, there is a great diversity of opinions, information and experiences that can be approached from different perspectives. Whether we are talking about AppleMasters as a current topic, a relevant public figure or a historical event, it is crucial to understand the importance and impact it has on our society. In this article, we will explore different aspects related to AppleMasters, analyzing its influence, scope and relevance in different contexts. Through a critical and reflective approach, we will seek to shed light on the different nuances surrounding AppleMasters, in order to expand our understanding and generate constructive debate.
AppleMasters was a group of selected people from all over the world who used and endorsed the Apple Macintosh computer. According to Apple, AppleMasters were "an international group of educators, artists, designers, writers, producers, architects, inventors, scientists, business leaders, humanitarians, musicians, athletes, and others who think different."[1] Members would be invited to events and workshops to explore creative new ways to use emerging Apple technology - like digital video or CD-ROMs.[2] Later as part of Apple's "Think Different" advertising campaign, Apple would use the members in various forms of advertising - including company events and commercials. In return, Apple would reimburse the members with free computers, technical support for new ideas, and use of other Apple branded equipment.[3] The more active members included Sinbad, Herbie Hancock, James Woods, Gregory Hines, and Bryan Adams.[4] A list of active members[5] and alumni[6] was included on Apple's website.
The AppleMasters program was launched in 1996. The program was managed globally by Kanwal Sharma.[3] Based on findings at archive.org's Wayback Machine, Apple removed the program from their web site on or before August 7, 2002.[7] During the program's life, the following people were members:
{{cite web}}: CS1 maint: archived copy as title (link)