Berlin Fashion Week

In today's world, Berlin Fashion Week has come to occupy a fundamental place in various spheres of daily life. Whether in the workplace, academic, cultural or social sphere, Berlin Fashion Week has become a topic of relevance and interest to a wide range of people. Its impact and relevance have aroused the interest of researchers, professionals and the general public, who seek to understand its importance and repercussions. In this article, we will explore in depth the role that Berlin Fashion Week plays in today's society, analyzing its evolution, challenges and possible solutions. Additionally, we will examine how Berlin Fashion Week has shaped and will continue to shape the current landscape, as well as the benefits and challenges that come with its presence in different contexts.

Escada Sport show opening look at Mercedes-Benz Fashion Week Berlin Season Spring/Summer 2013
Berlin Fashion Week 2013

Berlin Fashion Week (Berliner Modewoche) is a fashion week held twice annually (in January and July) in Berlin, Germany. Since its establishment in July 2007 it has gained great international attention for its many creative young designers who are flourishing in the fashion capital of Berlin. Since July 2011, the event has taken place part in front of the Brandenburg Gate.

Mercedes-Benz is the main sponsor of the fashion week. The next Berlin Fashion Week is planned for 5 February 2024.

Young fashion

Since the Spring/Summer 2012 season, Mercedes-Benz Fashion Week features young international talents in an exclusive show in cooperation with Elle. Fashion entrepreneurs can vie in the Start your Fashion Business competition. Another important event for young designers is the Designer for Tomorrow Award, which is held every summer season. A jury, which famous designer Marc Jacobs belongs to, chooses a winner who will be able to present his own show in the next winter season. Another specialty is the Berlin U-Bahn fashion show, that takes place in a chartered train of the U5 line.

Fashion fairs

Different trade fairs are an essential part of the Berlin Fashion Week, such as BREAD & BUTTER, Premium Fair, Bright Tradeshow, (capsule), Show&Order, PanoramaBerlin and The Gallery Berlin. Widely publicly available are the showfloors at Mercedes-Benz showfloor, Showfloor Berlin, Lavera Showfloor, GREENshowroom and Ethical Fashion Show.

StyleNite

The StyleNite by Berlin-based designer Michael Michalsky takes place at the Berlin Fashion Show and became globally famous for its unusual performances of different art disciplines combined with state-of-the-art fashion. Musicians like Lady Gaga, Hurts, Alphaville and Icona Pop performed at StyleNites. Michalsky also chooses non-mainstream ways when it comes to selecting the models, as he also appointed disabled models like Mario Galla (with a leg prosthesis) or models aged above 60 like Eveline Hall. The famed female model Toni Garrn is part of every show.

  • Lady Gaga at StyleNite, July 2008 (1st performance outside USA)
    Lady Gaga at StyleNite, July 2008 (1st performance outside USA)
  • StyleNite stage in January 2012
    StyleNite stage in January 2012

See also

References

  1. ^ "Berlin as a fashion capital: the improbable rise". Fashion United UK. Retrieved 24 May 2014.

External links

Wikimedia Commons has media related to Berlin Fashion Week.
Wikious
Boobota
Sagapedia