In this article we are going to explore the fascinating world of Billionaire Boys Club (clothing retailer). From its origin to its evolution today, Billionaire Boys Club (clothing retailer) has left an indelible mark on society. Whether you are passionate about Billionaire Boys Club (clothing retailer) or this is the first time you are hearing about it, this article will take you on a journey through its most relevant aspects. We will discover its importance in different contexts and its impact on our lives. Prepare to immerse yourself in the richness and diversity of Billionaire Boys Club (clothing retailer), and you will find that it never ceases to surprise and enrich our lives in unexpected ways.
Company type | Private |
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Industry | Fashion |
Founded | 2003 |
Founder |
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Headquarters |
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Number of locations | 4 store locations (New York City, Miami, London, Tokyo) |
Area served | United States, United Kingdom, Japan |
Products | Apparel, footwear, fashion accessories |
Website | http://www.bbcicecream.com/ |
Billionaire Boys Club (BBC) is an American fashion label based in New York City founded by Pharrell Williams and Nigo in 2003. Its sublabels include Ice Cream, Bee Line and Billionaire Girls Club.
In 2003, singer Pharrell Williams and his manager Rob Walker partnered with fashion designer and A Bathing Ape creator Nigo, and Japanese graphic designer, Sk8thing to create Billionaire Boys Club. The brand is credited with helping popularize streetwear's visibility in high fashion.
Billionaire Boys Club debuted in Williams' 2003 "Frontin'" music video. In 2004, Ice Cream, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line, licensed by Reebok. Ice Cream graphics feature all-over print motifs of beepers, dollar signs and diamonds. A year later, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York and London.
In August 2011 rapper Jay-Z, a frequent collaborator of Williams, partnered with the Billionaire Boys Club line. Later the rapper, through a joint venture with Iconix, invested in the brand. The following year BBC recorded high $25 million to $30 million in volume, up from $12 million. Williams reacquired Iconix's stake in the business in 2017.
BBC has several sublabels, including Billionaire Girls Club for the female consumer and Bee Line, a collaboration with Mark McNairy.
Billionaire Boys Club has a US flagship store in SoHo, New York City, a European flagship store in Soho, London, and a store in Tokyo, Japan. Several stores that retail Billionaire Boys Club and Ice Cream clothing exist across North America, Europe, Asia and the Middle East.[citation needed]