In this article we are going to address the topic of Blendtec, which is of utmost importance and interest to a wide spectrum of readers. Blendtec has become a topic of discussion and debate in recent times, being the subject of analysis by experts in the field. Through this article, we seek to provide a comprehensive and detailed view of Blendtec, addressing its most relevant aspects and offering valuable information to understand its impact in various areas. From its origin to its current evolution, Blendtec has aroused the interest of professionals, academics and the general public, so it is relevant to investigate its nature and consequences. Through an analytical and rigorous approach, we aim to explore and deepen this topic, presenting diverse perspectives and arguments that enrich knowledge about Blendtec. Without a doubt, this article aspires to be an informative and reflective reference for those who wish to fully understand this phenomenon.
Company type | Division |
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Industry | Consumer goods |
Founded | 1975 |
Founder | Tom Dickson |
Headquarters | , United States |
Area served | Worldwide |
Key people | Tom Dickson, Ex-CEO |
Products | Commercial and residential blenders and blending machines |
Parent | Wasatch Group. |
Website | www |
Blendtec is an American company that sells commercial and residential blenders. It is a division of K-TEC, Inc. Blendtec was founded in 1975 by Tom Dickson, and as of 2022 still operates primarily from Orem, Utah, United States.
Blendtec is popularly known for its Will It Blend? viral marketing campaign, where Dickson blends various non-food items, including iPods, iPhones, marbles, golf balls, and remote controls. Dickson was featured in “How I Made My Millions”, a CNBC series covering individuals who founded and grew successful businesses.
In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec's "Wild Side" jar design, which Vitamix had allegedly copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec's patents, and awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah.
In July 2013, Blendtec won the 2013 Gold Innovation Award for innovations delivered by Blendtec's Signature Series and Stealth lines of blenders.
In 2015, Blendtec replaced Vitamix as the blender supplier of Jamba Juice.
In June 2017, the company was awarded the 2017 Kitchen Innovations Award for its Nitro Blending System.
Blendtec is the parent company of the nutrition company Blendfresh, which was launched on July 14, 2014.
In 2021, the Blendtec founding family sold majority share of the company to Wasatch Group.
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