Nowadays, Boing (Italian TV channel) is a topic that is becoming more and more relevant in our society. Since its appearance, it has generated great interest and debate among experts and the general population. Over time, Boing (Italian TV channel) has become a key element in different areas, from politics to popular culture. Its influence has become evident in various manifestations, causing a significant impact on the way we relate, communicate and make decisions. In this article, we will explore in depth the implications of Boing (Italian TV channel) and its impact on our daily lives.
Country | Italy |
---|---|
Broadcast area | Nationwide |
Headquarters | Rome, Italy |
Programming | |
Language(s) | Italian |
Picture format | 1080i HDTV (downscaled to 576i for the SD feed) |
Timeshift service | Boing +1 (2009-2012) Boing Plus (2019-2020) |
Ownership | |
Owner | Boing S.p.A. (RTI/Mediaset, 51% Warner Bros. Discovery EMEA, 49%) |
Sister channels | List
|
History | |
Launched | 20 November 2004 |
Links | |
Website | boingtv.it |
Availability | |
Terrestrial | |
Digital terrestrial television | Channel 40 (HD) Channel 540 (HD) |
Boing is an Italian free-to-air television channel marketed at children and teenagers, owned by Boing S.p.A., a joint venture of Fininvest's MFE - MediaForEurope (through its Mediaset and RTI subsidiaries) and Warner Bros. Discovery (through its International division). It is available on digital terrestrial, television and free-to-air satellite provider Tivùsat.
The channel, launched on 20 November 2004 at 8:00 pm, after replacing VJ TV some months prior with a sign that said Boing, in arrivo. (Boing, coming soon.). In 2006 the channel, rebranded to a new transparent screenbug and logo in promos, to follow the brand identity of Mediaset's other channels. The change included, a new graphics package, introducing Animadz. Most of them lasted until August 2020.
The birth, of Cartoonito in 2011, the channel increased its demographic to include 7–16-year olds. All preschool programs and blocks were moved to Cartoonito's schedule.
Boing rebranded, to a new graphics package along with its Spanish and French versions developed by Lumbre on 7 March 2016, teased from the week prior. Most of the Animadz remained with a new look, however many were removed.
On 30 August, 2020 Boing rebranded again to a new graphics package by Art&Graft, with only 2 Animadz remaining.
On 19 May 2023, Boing and Cartoonito transitioned, from standard definition 576i SDTV to the high definition 1080i HDTV ratio on all platforms.
On 23 February 2009, a one-hour timeshift of the channel - Boing +1, launched. It was, however, only available in Sardinia and Trentino-South Tyrol. The channel closed on 1 March 2012.
An Italian version of Turner's Cartoonito brand was launched on 22 August 2011. The launch allowed Boing to refocus its target audience to six-twelve-year-old children.
Cartoonito airs pre-school programmes mainly sourced from Warner Bros. and Nickelodeon, in addition to acquired and local shows from other Mediaset networks or aboard.
Programming | |
---|---|
Picture format | 576i SDTV |
Ownership | |
Owner | Boing S.p.A. (Mediaset/RTI, 51%; Warner Bros. Discovery EMEA, 49%) |
History | |
Launched | 11 July 2019 |
Replaced | Pop |
Availability | |
Terrestrial | |
Digital terrestrial television | Channel 45 |
Boing Plus is the sister channel to Boing, which launched on 11 July 2019, replacing Pop after Mediaset purchased the slot from Sony Pictures Italia. Originally, the channel operated as a one-hour timeshift service, with Cartoonito being timeshifted from 4:00 am–1:00 pm and Boing's programming for the rest of the day. On 1 December 2019, the channel began timeshifting Cartoonito from 1:00am-6:00am and Boing the rest of the day.
On 30 August 2020 with the rebrand of its parent network, Boing Plus ceased to be a timeshift service and became a secondary network to Boing, airing the channel's programs at different times. Cartoonito programming was no longer offered.
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