Chief commercial officer
The topic of Chief commercial officer is one that has captured the attention of many people in recent years. Whether due to its relevance in today's society, its impact on people's daily lives, or its importance in the historical context, Chief commercial officer is a topic that does not leave anyone indifferent. Throughout this article, we will explore different aspects and perspectives related to Chief commercial officer, with the aim of providing a broad and complete vision on this topic. From its origins to its evolution over time, including its implications in different areas, this article aims to offer a deep and concise look at Chief commercial officer.
 | This article relies largely or entirely on a single source. (March 2015) |
| Synonyms | CCO |
|---|
The chief commercial officer (CCO) (sometime referred to as the chief business officer) is an executive-level role, with the holder being responsible for the commercial strategy and the development of an organization. It typically involves activities relating to marketing, sales, product development and customer service to drive business growth and market share. As a corporate officer position, the CCO generally reports directly to the chief executive officer (CEO) and is primarily concerned with ensuring the integrated commercial success of an organization. The role typically must combine technical knowledge of the relevant field with strong marketing and business development skills.
Essentially, a CCO takes ownership of the customer and the customer interface with the product or service offering, making sure that all functions of the organization are aligned to meet its strategic commercial objectives. This means that they are closely linked to the organization's strategic management function, in drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives.
References
- ^ "New Power Center Seen Emerging in C-level Suite with Rise of Chief Commercial Officer". Supply & Demand Chain. July 2009.