Tu banner alternativo

Cyber Monday

In the modern world, Cyber Monday has become a topic of increasing interest. With the advancement of technology and globalization, Cyber Monday has taken on a fundamental role in today's society. In this article, we will explore the various facets of Cyber Monday and its impact on daily life. From its influence on the economy to its relevance in popular culture, Cyber Monday has left an indelible mark on the contemporary world. Through detailed analysis, we will discover the reasons behind the growing importance of Cyber Monday and how it is shaping our future.

Tu banner alternativo

Cyber Monday
Observed byUnited States, Canada, United Kingdom, Brazil and Egypt
CelebrationsShopping
DateMonday after Thanksgiving
2024 dateDecember 2
2025 dateDecember 1
2026 dateNovember 30
2027 dateNovember 29
Frequencyannual
Related toThanksgiving, Christmas and Black Friday (shopping)

Cyber Monday is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States; the date falls between November 26 and December 2, depending on the year. Cyber Monday was created by retailers to encourage online shopping.

After Black Friday evolved into a global online phenomenon in 2000, Ellen Davis of the National Retail Federation and Scott Silverman coined the term Cyber Monday on November 28, 2005.[1][2] Since its inception, it has become an international marketing term used by online retailers around the world.[3]

In 2017, Cyber Monday online sales grew to a record of $6.59 billion, compared with $2.98 billion in 2015, and $2.65 billion in 2014. However, the average order value was $128, down slightly from 2014's $160.[4] The Cyber Monday on November 30, 2020, (the first during the COVID-19 pandemic) was the biggest online shopping day in US history with a total of $10.7 billion in online spending.[5]

History

In 2003, Tony Valado, who worked for 1800flowers.com, proposed an online shopping holiday called "White Wednesday" to be the day before Thanksgiving.[6] The term "Cyber Monday" was coined by Ellen Davis[7][8] and was first used within the e-commerce community during the 2005 holiday season.[9] According to Scott Silverman, the head of Shop.org, the term was based on 2004 research showing that "one of the biggest online shopping days of the year" was the Monday after Thanksgiving (12th-biggest day historically).[10] In late November 2005, The New York Times reported: "The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked."[11]

In countries

Australia

At 7 p.m. AEDT on November 20, 2012, Australian online retailers held a similar event for the first time, dubbed "Click Frenzy". Many websites immediately crashed, went offline, or had major server issues, including the Click Frenzy promotion website. David Jones, a major retailer, ran a competing sale dubbed 'Christmas Frenzy' on the same date.

Belgium

In Belgium, Cyber Monday has gained popularity since 2016. Due to several major online shops' Cyber Monday campaigns, the average revenue during Cyber Monday has increased by 50% compared to the 2015 edition.[12][13]

Canada

Cyber Monday came to Canada in 2008 when the parity of the Canadian dollar with the US dollar caused Canadian retailers to have Black Friday and Cyber Monday sales of their own.[14] It has been speculated that Canadian retailers attempted to mimic US sales offerings to keep Canadian dollars from being spent in the US. According to a 2010 article featured by the National Post, an estimated 80% of Canadians were expected to participate in Black Friday and Cyber Monday sales.[15] By 2011, around 80% of online retailers in Canada were participating in Cyber Monday.[14]

Chile

Chile's first Cyber Monday took place on November 28, 2011. The companies participating in the event were participants in the Santiago Chamber of Commerce's Electronic Commerce Committee.[16] In 2015, the Chilean Cyber Monday had 85 stores participating, 390,000 transactions, and US$83 million in sales.[17]

Colombia

The first Cyber Monday in Colombia took place on November 26, 2012. It was organized by the Colombian Chamber of Electronic Commerce and sponsored by the Ministry of IT and Telecommunications.[18]

France

Inspired by the US phenomenon, the term Cyber Monday was first used in France in 2008.[19]

Germany

Amazon.de announced that it had brought Cyber Monday to Germany in 2010.[20]

India

See also: E-commerce in India

India got its own version of the Cyber Monday (Great Online Shopping Festival) on December 12, 2012, when Google India partnered with many e-commerce companies including Flipkart, Snapdeal, HomeShop18, Indiatimes shopping, and MakeMyTrip. Google said that this was the first time an industry-wide initiative of this scale was undertaken.[21] In November 2015, Google announced that the event would not be repeated.[22]

Japan

Amazon.co.jp announced its own Cyber Monday in 2012. Amazon.co.jp ran the Cyber Monday Seven Day Sale from December 10 through December 16, 2012.[23]

Netherlands

In the Netherlands, the term Cyber Monday was first used in 2012. Since then, Dutch online retailers have taken advantage of Cyber Monday in promotional purposes, because it is perfectly timed before the celebration of Sinterklaas which is celebrated by buying gifts for each other in Netherlands. Since 2012, the popularity of Cyber Monday in the Netherlands has increased every year. In total, there were 105 participating online stores during the Cyber Monday period of 2017. During Cyber Monday 2019, the number of shops increased to 189.

New Zealand

Online retailer Belly Beyond held the first Cyber Monday Sale in New Zealand on November 29, 2010.[24] The sale lasted for five days, from Monday to Friday.

Poland

As of 2024, 52% of Poles participate in shopping on Black Friday and Cyber Monday.[25]

Portugal

In Portugal, the term Cyber Monday was first used in 2009.[26]

Sweden

In Sweden, Cyber Monday is growing rapidly, and several of the largest online retailers regularly launch Cyber Monday campaigns.[27] Cyber Monday was first established on larger online retailers in Sweden in 2010.[28]

United Kingdom

According to a 2009 The Guardian article, UK online retailers are now referring to "Cyber Monday" as the busiest internet shopping day of the year that commonly falls on the same day as the US Cyber Monday.[29]

United States

In 2009, comScore reported that online spending increased by 5% on Cyber Monday to $887 million, and that more than half of dollars spent online at US websites originated from work computers (52.7%), representing a gain of 2.3% from the previous year. Buying from home comprised the majority of the remaining share (41.6%) while buying from international locations accounted for 5.8%. According to comScore chairman Gian Fulgoni:

comScore data have shown that Cyber Monday online sales have always been driven by considerable buying activity from work locations. That pattern hasn't changed. After returning from the long Thanksgiving weekend with a lot of holiday shopping still ahead of them, many consumers tend to continue their holiday shopping from work. Whether to take advantage of the extensive Cyber Monday deals offered by retailers or to buy gifts away from the prying eyes of family members, this day has become an annual ritual for America's online holiday shoppers.[30]

In 2014, the average planned expenditure was $361 per person. 46% of people expected to pay with credit cards and 43% expected to pay with debit cards.[31] Sales were up 8.1%, according to IBM Digital Analytics. The average order was $131.66, flat with the preceding year, though the number of transactions increased and people were buying more items on average per order.[32]

In 2018, according to Adobe Analytics, Cyber Monday hit a record $7.9 billion of online spending, which was a 19.3% increase from a year previous.[33] In 2019, Cyber Monday mobile transactions totaled $3.1 billion, with total online sales reaching a record $9.4 billion.[34]

Cyber Monday sales in the US
Year Sales
(millions
of USD) 		% change
2006 $608[35] Increase 26%
2007 $733[36] Increase 21%
2008 $846[37] Increase 15%
2009 $887[30] Increase 5%
2010 $1,028[38] Increase 16%
2011 $1,251[39] Increase 22%
2012 $1,465[40] Increase 17%
2013 $1,735[41] Increase 18%
2014 $2,038[42] Increase 17%
2015 $2,280[43] Increase 12%
2016 $2,671[44] Increase 17%
2017 $3,364[45] Increase 26%

See also

References

  1. ^ "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year" (Press release). Shop.org. Archived from the original on September 16, 2012.
  2. ^ Swider, Matt. "Cyber Monday 2017". TechRadar. Retrieved November 23, 2017.
  3. ^ Yáñez, Diego; Fernández-Robin, Cristóbal; Améstica, Gonzalo; McCoy, Scott (2021). "Consumer Attitude and Behavior During Black Friday and Cyber Monday". In Meiselwitz, Gabriele (ed.). Social Computing and Social Media: Applications in Marketing, Learning, and Health. 13th International Conference, SCSM 2021, Held as Part of the 23rd Human–Computer Interaction International Conference, HCII 2021, Virtual Event, July 24–29, 2021. Lecture Notes in Computer Science. Vol. 2. Cham: Springer International Publishing. pp. 147–158. doi:10.1007/978-3-030-77685-5_12. ISBN 978-3-030-77685-5. S2CID 235800552.
  4. ^ "Cyber Monday Statistics and Trends". Archived from the original on October 18, 2014. Retrieved October 14, 2014.
  5. ^ "Your brain on cortisol: Why overstressed gray matter is leading us astray in lockdown" Elaina Patton, NBC News, December 25, 2020.
  6. ^ "Yahoo!gjk Groups".{{cite web}}: CS1 maint: url-status (link)
  7. ^ Tschorn, Adam (November 18, 2007). "Cyber Monday? Not so much". Los Angeles Times. Retrieved May 20, 2015.
  8. ^ Sutter, John D. (November 29, 2010). "Why 'Cyber Monday' is mostly myth". CNN. Retrieved May 20, 2015.
  9. ^ "Celebrating "Cyber Monday"". www.cbsnews.com. November 29, 2005. Retrieved October 7, 2020.
  10. ^ Sabrina Barr (November 26, 2018). "Cyber Monday: When is it and how is it different from black Friday?". The Independent.
  11. ^ Michael Barbaro (November 11, 2005). "Online sales take off on 'Cyber Monday'". The New York Times.
  12. ^ "Wanneer is Cyber Monday?" (in Dutch). Retrieved October 22, 2017.
  13. ^ "Quand commence Black Friday ?" (in French). Retrieved September 28, 2020.
  14. ^ a b Canadian retailers fight back against Black Friday deals Archived December 28, 2012, at the Wayback Machine, Toronto Start 2012
  15. ^ "Retail therapy: Canadians prep for black Friday, cyber Thursday". National Post. Arts. November 25, 2010.[dead link].
  16. ^ "Chile tendra su primer cyber Monday con ineditas ofertas en linea". La Segunda. Noticias (in Spanish). November 2011.
  17. ^ "Cyberday 2016". Cyberday – Chile (in Spanish). Archived from the original on November 4, 2016. Retrieved November 4, 2016.
  18. ^ "Celebre el primer cyberlunes oficial en Colombia". Cyberlunes.com.co (in Spanish). November 25, 2012. Archived from the original on January 1, 2013.
  19. ^ "Le 24 novembre, le Cybermonday débarque en France". ZDNet (in French). Archived from the original on February 13, 2013. Retrieved August 24, 2010.
  20. ^ "Amazon.de bringt Cyber Monday nach Deutschland". Presseportal (in German). Retrieved November 3, 2011.
  21. ^ "Google partners e-commerce sites for 'Cyber Monday' on December 12". The Economic Times. December 4, 2012. Archived from the original on May 21, 2013. Retrieved December 31, 2012.
  22. ^ "Google logs out of its flagship Online Shopping Festival GOSF". The Economic Times. November 4, 2015. Retrieved November 29, 2016.
  23. ^ "Amazon.co.jp registered Cyber Monday with Japan Anniversary Association" (in Japanese). Retrieved December 1, 2012.
  24. ^ "The Accidentally-on-Purpose History of Cyber Monday". Esquire. Retrieved November 29, 2010.[permanent dead link]
  25. ^ "Poland: Participation in Black Friday 2024". Statista. Retrieved November 28, 2024.
  26. ^ "Lojas online fazem uma semana de descontos loucos". Jornal i (in Portuguese). Archived from the original on September 24, 2015. Retrieved November 18, 2010.
  27. ^ "Näthandlarnas Cyber Monday slog nya rekord". Ehandel. December 4, 2013. Archived from the original on December 8, 2015. Retrieved November 25, 2014.
  28. ^ "Cyber Monday är redan här". Ehandel. November 29, 2011. Archived from the original on December 8, 2015. Retrieved November 25, 2014.
  29. ^ Teather, David (November 23, 2009). "Amazon gets set for cyber Monday as Christmas shopping online clicks — Internet retailers are preparing for a deluge of online orders on their busiest day of the year in the lead-up to Christmas". The Guardian. Retrieved November 23, 2009.
  30. ^ a b "Cyber Monday Online Sales Up 5 Percent vs. Year Ago to $887 Million to Match Heaviest Online Spending Day in History". comScore. December 2009.
  31. ^ Menton, Jessica (November 19, 2014). "Black Friday 2014: Why Most Americans Won't Shop On Black Friday Or Cyber Monday". International Business Times. Retrieved November 19, 2014.
  32. ^ De Dios, Princess Eilaine. "Cyber Monday sales trend higher". Retrieved December 2, 2014.
  33. ^ Thomas, Lauren (November 27, 2018). "Cyber Monday sales break a record, with $7.9 billion spent online, Adobe Analytics says". CNBC.
  34. ^ Garcia, Tonya. "4 things to watch for in retail in 2020". MarketWatch. Retrieved December 30, 2019.
  35. ^ "Cyber Monday E-Commerce Spending Beats Forecast; Climbs 25 Percent Versus Last Year to $608 Million". comScore. November 2006.
  36. ^ "Cyber Monday Spending Propels Holiday E-Commerce to Strong Week of More than $4 Billion in Sales". comScore. December 2007.
  37. ^ "E-Commerce Spending Jumps 15 Percent on Cyber Monday to $846 Million, the Second Heaviest Online Spending Day on Record". comScore. December 2008.
  38. ^ Anderson, Mae (December 1, 2010). "Cyber Monday biggest spending day online ever, firm says sales top $1 billion". Chicago Tribune. Archived from the original on December 2, 2010. Retrieved December 2, 2010.
  39. ^ "$6 Billion in 'Cyber Week' U.S. Online Spending Sets New Weekly Record as Three Individual Days Surpass $1 Billion Threshold". comScore. December 4, 2011. Archived from the original on December 16, 2013.
  40. ^ "2012 U.S. Online Holiday Spending Grows 14 Percent vs. Year Ago to $42.3 Billion". Comscore, Inc. Retrieved December 10, 2025.
  41. ^ "2013 Holiday Season U.S. Desktop E-Commerce Spending Reaches Record $46.5 Billion, Up 10 Percent vs. Year Ago". Comscore, Inc. Retrieved December 10, 2025.
  42. ^ "Cyber Monday Exceeds $2 Billion in Desktop Sales for First Time Ever to Rank as Heaviest U.S. Online Spending Day in History". comScore.
  43. ^ "Final 2015 Desktop Online Holiday Sales Reach $56.4 Billion, Up 6 Percent vs. Year Ago". Comscore, Inc. Retrieved December 10, 2025.
  44. ^ "Final 2016 Desktop Online Holiday Sales Reach $63.1 Billion, Up 12 Percent vs. Year Ago". Comscore, Inc. Retrieved December 10, 2025.
  45. ^ "Cyber Monday Sees $3.4 Billion in Desktop Online Sales to Rank as Top U.S. Online Spending Day in History". comScore.
Wikious
Boobota
Sagapedia