Draft:Shapermint
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Last edited by 2800:A4:223F:F200:28BD:8E0D:C404:97AB (talk | contribs) 5 months ago. (Update) |
Shapermint is an online retailer specializing in women's shapewear and intimates. Founded in 2018, its mission is to empower women by offering comfortable, shape-enhancing essentials that promote body confidence and self-love.
They offer a wide range of products including:
- Shapewear (tummy control panties, shorts, bodysuits, etc.)
- Bras (wireless, bralettes, sports bras, strapless)
- Underwear
- Leggings
- Camis and tops
- Swimwear
Shapermint focuses on inclusivity, offering products in a wide range of sizes (XS to 4XL). They primarily operate on a direct-to-consumer model and are known for their strong digital marketing presence, often featuring real women in their campaigns to promote body positivity. They also sell their products on major online marketplaces like Amazon and Walmart.
References
https://www.marketingdive.com/news/shapermint-shapewear-ai-ad-testing-tool-fuels-revenue/722427/
https://digiday.com/marketing/dtc-brand-shapermint-spending-80-marketing-budget-facebook-instagram