Draft:Smartify Media
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Smartify Media
Smartify Media is an American digital out-of-home (DOOH) and retail media network company. It provides programmatic and managed advertising displays across urban and commercial real estate environments, delivering integrated hardware, software, and content services for property owners, small businesses, and national advertisers.
History
Smartify Media was founded in 2020 during the COVID‑19 pandemic, launching its Small Business+ platform to help local retailers improve storefront communication and generate advertising revenue. The company rapidly expanded to operate in over 40 U.S. markets, serving approximately 3,000 advertisers, including major brands such as TikTok, Inter Milan, Louis Vuitton, BMW, Coca‑Cola, Dos Toros, Massachusetts Lottery, and Factor Meals.https://blog.smartifymedia.comhttps://www.businesswire.com/news/home/20250423816432/en/Smartify-Media-Named-2025-Startup-of-the-Year-by-The-Advertising-Club-of-New-York
In April 2025, Smartify received the Advertising Club of New York’s Startup of the Year award, recognized in industry media including OOH Today and Out of Home Today.https://oohtoday.com/lamar-smartify-wow-independents-summit/
Operations and Partnerships
Smartify operates a "Digital Signage‑as‑a‑Service" model, facilitating hardware installation, content strategy, network management, and remote monitoring. It frequently partners with hardware providers such as Samsung.https://wherewebuy.show/the-future-of-digital-out-of-home-media-where-we-buy-326
In March 2025, Smartify and Samsung deployed dual-sided 55-inch OMN‑D Series displays at a RE/MAX Metro office in St. Petersburg, Florida. These displays serve both external advertising audiences and internal communications, generating approximately $5,000 annually in supplemental ad revenue.https://www.digitalsignagetoday.com/articles/remax-metro-franchise-taps-samsung-smartify-for-elevating-brand-presence/
In April 2025, Smartify and Samsung also deployed DOOH screens at a Figurella fitness studio to engage the local community with targeted messaging.https://digitalsignagepulse.com/news/smartify-and-samsung-help-figurella-connect-with-the-community-via-dooh-screens/
The company's network spans over 30 Designated Market Areas (DMAs) and covers more than 25 industry verticals. It supports both programmatic advertising and direct local campaigns, helping property owners monetize underutilized screen real estate.
Thought Leadership
In February 2025, Smartify CEO Joe Kunigonis appeared on JLL’s Where We Buy podcast in an episode titled "The Future of Digital Out‑of‑Home Media", where he discussed how commercial property owners can monetize digital screens and shared insights on programmatic DOOH strategies.https://wherewebuy.show/the-future-of-digital-out-of-home-media-where-we-buy-326
He was also featured in Digital Signage Pulse in an article titled "Joe Kunigonis: Why every piece of real estate has media value".https://digitalsignagepulse.com/news/joe-kunigonis-why-every-piece-of-real-estate-has-media-value/
Awards and Recognition
Advertising Club of New York – Startup of the Year (2025), covered by Business Wire, OOH Today, and Out of Home Today.https://www.businesswire.com/news/home/20250423816432/en/Smartify-Media-Named-2025-Startup-of-the-Year-by-The-Advertising-Club-of-New-York
Featured across leading trade publications such as Digital Signage Today, TastyAd, Digital Signage Pulse, OOH Today, and Out of Home Today.
Notable Deployments
RE/MAX Metro Office (March 2025): Dual-sided Samsung displays for dual-purpose advertising and internal communications, generating ad revenue.https://www.digitalsignagetoday.com/articles/remax-metro-franchise-taps-samsung-smartify-for-elevating-brand-presence/
Figurella Fitness Studio (April 2025): DOOH deployment for community engagement.https://digitalsignagepulse.com/news/smartify-and-samsung-help-figurella-connect-with-the-community-via-dooh-screens/
Thought Leadership: Participation in media outlets including the Where We Buy podcast and Digital Signage Pulse.
Leadership
Joe Kunigonis, CEO, is a frequent media contributor featured in the JLL podcast and DOOH trade media.
Co-founders Oleg Vyadro and Lenny Zappa have appeared in company milestones and event features.https://www.businesswire.com/news/home/20250423816432/en/Smartify-Media-Named-2025-Startup-of-the-Year-by-The-Advertising-Club-of-New-York