Draft:Smoove Network
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Submission declined on 2 July 2025 by MCE89 (talk).
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Smoove Network
Smoove Network is a privately held Ghanaian media, marketing, and technology holding company headquartered in Accra, Ghana[1]. Established on 22 July 2020 by Elorm Gabby, the company focuses on youth-centered storytelling, brand strategy, content production, events, and digital innovation. It serves as the parent company of several subsidiaries, including Smoove Digital, Smoove Studio, Smoove247, Tixby, Smoove Social, and Smoove Fest. Prior to its rebranding, the company was known as EGTV.
Overview
Operating at the intersection of media and technology, Smoove Network develops platforms and services aimed at shaping contemporary youth culture in Ghana and beyond. Its business model integrates content creation, digital marketing, event management, and creative production through a variety of brands.
Subsidiaries
Smoove Network oversees the operations of multiple subsidiaries, each serving a distinct role in its portfolio:
- Smoove247: A youth-focused digital media platform that produces original video content, including web shows and collaborative projects with local creators.[2]
- Smoove Digital: A digital marketing agency offering services in social media management, content marketing, influencer partnerships, and campaign strategy.
- Smoove Studio: A creative production company providing photography, videography, graphic design, and brand visuals.[3]
- Tixby: A developing digital platform for event ticketing and check-ins, designed to streamline access to events targeted at younger audiences.
Smoove Social and Smoove Fest: Initiatives focused on live events, cultural engagement, and brand activation for youth audiences.
History
Founded by Elorm Gabby in 2020, the company emerged from its earlier iteration as EGTV and quickly evolved into a multidisciplinary brand house. Smoove Network has since expanded its operations through collaborations with emerging artists and influencers, contributing to Ghana’s growing creative economy.
References
- ^ Desk, Publishing (2024-08-02). "Smoove Network and Romeo Swag release debut single 'Oh Lord'". 3News. Retrieved 2025-07-02.
{{cite web}}:|last=has generic name (help) - ^ "Smoove Network drops new single "Fool" with rising Star Kiki Celine". 2025-03-10. Retrieved 2025-07-02.
- ^ https://ameyawdebrah.com/smoove-network-theboyshocka-and-messiah-4l-drops-new-anthem-fa-me/
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