How Google Works

In the article we present today we will delve into the fascinating world of How Google Works, exploring its multiple facets and its relevance in today's society. From its origins to its impact today, we will examine in detail how How Google Works has played a fundamental role in people's lives, in history, in culture, in the business world, in technology, or in any other field that you can imagine. Through an exhaustive and enriching analysis, we will unravel the most relevant and surprising aspects of How Google Works, offering our readers a broad and complete vision of this exciting topic.

How Google Works
AuthorsEric Schmidt, Jonathan Rosenberg
CountryUnited States
LanguageEnglish
SubjectBusiness
GenreNon-fiction
PublisherGrand Central Publishing
Publication date
September 2014 (2014-09)
Media typeHardcover, Ebook
Pages304 (hardcover)
ISBN9781455582341

How Google Works is a book co-written by Google's Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg. The authors explain how technology has shifted the balance of power from companies to consumers and make the argument that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees, dubbed "smart creatives". The book is in English and was published on 23 September 2014 by Grand Central Publishing, a division of Hachette Book Group. The hardcover version is 304 pages in length. Covering various topics such as corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google's history. It became a New York Times bestseller.

Contents

The book is divided into several main sections:

  • Introduction—Lessons Learned from the Front Row
  • Culture—Believe Your Own Slogans
  • Strategy—Your Plan Is Wrong
  • Talent—Hiring Is the Most Important Thing You Do
  • Decisions—The True Meaning of Consensus
  • Communications—Be a Damn Good Router
  • Innovation—Create the Primordial Ooze
  • Conclusion—Imagine the Unimaginable

Further reading