Immersive commerce
In today's article we will explore the exciting world of Immersive commerce. Whether we are talking about the life of a celebrity, a historical event, a social phenomenon or any other topic, there is certainly a lot to say about it. Throughout the next few lines we will delve into the most fascinating details of Immersive commerce, analyzing its importance, its implications and its relevance in the corresponding field. From its impact on society to its role in popular culture, we will delve into a wide range of aspects that will allow us to better understand the magnitude of Immersive commerce. We hope that this reading is as enriching as it is entertaining, and that it gives you a new perspective on Immersive commerce. Get ready to embark on a journey of discovery and learning!
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Immersive commerce is an extension of e-commerce that focuses on improving customer experience by using augmented reality, virtual reality and immersive technology to create virtual smart stores from existing brick and mortar locations.
Rather than an iteration of traditional e-commerce,[1][2] immersive commerce is a form of online shopping that blends physical elements of traditional stores (i.e. rows, shelves, racks, counters, etc.) with digital elements of traditional e-commerce web sites (i.e. mobile commerce, electronic funds transfer, supply chain management, digital marketing, online transaction processing, electronic data interchange, inventory management systems, automated data collection systems and CRM). Immersive commerce platforms give consumers the ability to browse and shop aisles of a virtual store using any online device.
References
- ^ Petronzio, Matt (April 25, 2013). "Immersing Consumers in 'Immersive Experiences'". Mashable.
- ^ Nudelman, Greg (February 2, 2011). "Immersive Mobile E-Commerce Search Using Drop-Down Menus". UX Magazine.
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