In today's world, Kidscape has become a topic of great importance and interest to a wide spectrum of people. Whether in the professional, academic or personal sphere, Kidscape arouses the interest of individuals of all ages and professions. Its impact and relevance extend throughout history and covers a variety of aspects that influence today's society. In this article we will explore in detail the many facets of Kidscape, from its origin and evolution to its implications in different contexts. Through a deep and exhaustive analysis, it is intended to shed light on the complexities and dimensions of Kidscape, in order to provide a comprehensive perspective that invites reflection and understanding.
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Founded | 1985 |
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Founder | Michele Elliott |
Location |
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Revenue | £579,219 |
Employees | 13 |
Website | www.kidscape.org.uk |
Kidscape is a London-based charity established in 1985, by child psychologist Michele Elliott. Its focus is on children's safety, with an emphasis on the prevention of harm by equipping children with techniques and mindsets that help them stay safe.
After a 1984–1986 survey of 4000 children, their parents and teachers, it was apparent that the main threat to children came from people known to them – bullies, friends, or family members. Kidscape's Child Protection programmes are now taught UK-wide in thousands of schools and community groups.
Kidscape's work falls into four main categories:
Kidscape is a member of the Anti-bullying Alliance and the National Suicide Prevention Alliance
Kidscape's patrons are children's author and journalist Anthony Horowitz and Dame Mary Perkins, co-founder of SpecSavers.
The effectiveness of Kidscape's methods for handling bullying behaviour were criticized in 1997 for not being benchmarked against other methods for preventing bullying. In some cases other education experts felt that Kidscape's methods might encourage further bullying. However, a 2018 independent evaluation of Kidscape's approach found that 98% of children felt more able to deal with bullying and three-quarters experienced a significant and sustained drop in bullying.