La Fauxmagerie

In today's world, La Fauxmagerie has become a topic of great relevance and interest to society in general. Since its inception, La Fauxmagerie has captured the attention of people of all ages and profiles, generating debate and reflection around its different aspects. Whether due to its impact on culture, its relevance in the scientific field, or its influence on the history of humanity, La Fauxmagerie has managed to transcend borders and generations, becoming a fundamental topic that continues to arouse interest and curiosity. In this article, we will thoroughly explore the different aspects related to La Fauxmagerie, delving into its meaning, importance and impact in the contemporary world.

La Fauxmagerie Ltd
FormationJanuary 11, 2019 (2019-01-11)
HeadquartersShoreditch, London
Websitelafauxmagerie.com

La Fauxmagerie Ltd (from French faux "false" or "imitation" and fromagerie "cheese shop") is the UK's first vegan cheese shop. It sells plant-based substitutes for dairy cheese, operating a retail store in London's Shoreditch area as well as selling online and wholesale. Founded in 2019, the shop's range includes vegan versions of Camembert, Cheddar, goat cheese, blue cheese, and feta. La Fauxmagerie received press attention in 2019 after Dairy UK, a lobby group, threatened to sue them over the use of the phrase "plant-based cheese". It is operated by the Welsh siblings Rachel and Charlotte Stevens. Both founders follow a vegan diet and play an active role in the day to day running of their Shoreditch store and product development.

History

Founders Rachel and Charlotte Stevens met some of their future suppliers at Vegfest UK in 2017 while searching for better quality plant-based products. They opened La Fauxmagerie in London's Brixton district in 2019 and quickly gained a loyal customer following, outgrowing their first store within 6 months. They moved to a much larger store in the Brick Lane area in Shoreditch, London, in June 2019 and launched their e-commerce offering in the same month.

La Fauxmagerie grew significantly in its first 3 years, expanding their retail and online offering, launching their own brand of aged plant-based cheeses, and opening London's first dedicated vegan wine and cheese bar - The Cheese Cellar, which is situated beneath their Shoreditch store. In May 2022, the company started supplying Waitrose supermarkets.

In 2023, Purezza acquired a majority stake in the company.

References

  1. ^ a b "La Fauxmagerie Ltd overview - Find and update company information - GOV.UK". Companies House. 11 January 2019. Retrieved 17 February 2024.
  2. ^ "The UK's First Vegan Cheese Shop Isn't Afraid of Controversy". www.vice.com. 20 February 2019. Retrieved 24 August 2021.
  3. ^ a b Horton, Helena (11 February 2019). "UK's first vegan 'cheese' monger is misleading customers, dairy industry complains". The Telegraph. ISSN 0307-1235. Retrieved 22 August 2021.
  4. ^ a b Clements, Laura (20 March 2019). "The vegan cheese shop that's caused a stink with farmers". WalesOnline. Retrieved 22 August 2021.
  5. ^ "La Fauxmagerie". La Fauxmagerie. Retrieved 22 August 2021.
  6. ^ a b c "To brie or not to brie: can vegan 'cheese' taste as good as dairy?". the Guardian. 20 February 2019. Retrieved 22 August 2021.
  7. ^ "LA FAUXMAGERIE LTD - Incorporation Statement of capital on 2019-01-11 (free information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 22 August 2021.
  8. ^ "LA FAUXMAGERIE LTD filing history - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 27 January 2022.
  9. ^ "Vegan Cheesemonger La Fauxmagerie Is Moving To East London This Week". Londonist. 3 July 2019. Retrieved 22 August 2021.
  10. ^ Soule, Alice (31 May 2022). "La Fauxmagerie launches in Waitrose stores". The Vegan Review. Retrieved 28 August 2022.
  11. ^ restaurantonline.co.uk (13 November 2023). "Purezza acquires plant-based cheesemonger La Fauxmagerie". restaurantonline.co.uk. Retrieved 20 December 2023.


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