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Following the 2016 United States presidential election, Hannah Olson had become interested in the rise of conspiratorial thinking, including followers of Donald Trump. Olson was introduced to Love Has Won and Amy Carlson by a New Age scholar at University of Texas at Austin, wondering how Carlson went from a McDonald's manager to a cult leader. Olson approached followers of Carlson with empathy and curiosity, interested primarily in the systematic and social factors that led them to Love Has Won.
Production on the series commenced three weeks after the discovery of Carlson's body, with interviews of followers of Love Has Won, and review of thousands of hours of footage from livestreams. Olson did not want to platform the group's more harmful beliefs, only briefly including some of the group's conspiratorial ideology without commentary. Instead of including experts, Olson chose to let members tell the story, in order to immerse the audience.
In June 2021, it was announced Olson would direct a documentary series revolving around Love Has Won for HBO. The Safdie brothers, Josh and Benny, serve as executive producers.
Judy Berman of Time wrote: "In sticking close to Carlson’s family and the inner circle, Olson achieves something that has proven impossible for documentarians telling the stories of cults, NXIVM, the Manson Family, and now Twin Flames Universe—that caused more profound, widespread damage: she makes the appeal of Mother God’s largely unhinged worldview legible." Nick Schager of The Daily Beast wrote: "Offers an unvarnished peek inside this insular community, demonstrating people’s stunning capacity for concocting and embracing ridiculous ideas as a way of coping with unhappiness and trauma."