Min Hee-jin

In today's world, Min Hee-jin has acquired significant relevance in various areas. Whether academically, professionally, or personally, Min Hee-jin has captured the attention of individuals of all ages and interests. From its impact on society to its influence on popular culture, Min Hee-jin has become a topic of widespread interest. In this article, we will explore the importance and scope of Min Hee-jin, as well as its implication in different aspects of daily life. From its origin to its evolution today, Min Hee-jin invites us to reflect on its meaning and its impact on the world in which we live.

In this Korean name, the family name is Min.

Min Hee-jin
Born
Min Hee-jin

1979 (age 44–45)
Seoul, South Korea
Other namesMHJ
EducationSeoul Women's University
Occupations
  • Art director
  • graphic designer
Years active2002–present
Korean name
Hangul
민희진
Revised RomanizationMin Hui-jin
McCune–ReischauerMin Hŭichin

Min Hee-jin (Korean: 민희진) is a South Korean art director and graphic designer. She is the current CEO of ADOR, a subsidiary of entertainment company Hybe Corporation, where she previously served as chief brand officer. She was formerly a creative director at SM Entertainment, where she was responsible for the branding of groups such as Girls' Generation, Shinee, f(x), Exo, and Red Velvet.

Early life

Min was born in 1979. She attended Seoul Women's University, where she received a degree in visual design.

Career

2002–2018: SM Entertainment

Min joined SM Entertainment in 2002 as a graphic designer. She was later promoted to creative director and led the visual branding of groups such as Girls' Generation, Shinee, f(x), Exo and Red Velvet. Her role involved overseeing the planning and production of album artwork, costumes and music videos, as well as building the artist's brand identity through non-visual means. For instance, she created an exhibition to commemorate the release of f(x)'s 4 Walls album (2015), and engaged fans in a deductive game titled "Pathcode" as part of promotions for Exo's 2015 album Exodus. During her tenure at SM, she received attention for her innovative, experimental approach to art direction, which differed from the formulaic style used by first-generation K-pop idols. Min is credited with shifting the visual direction of the K-pop industry to become more concept-driven, and is particularly noted for her work on f(x)'s 2013 album Pink Tape. She joined SM's board of directors in 2017, but left the company at the end of 2018 due to burnout.

2019–present: Hybe Corporation

Min joined Hybe Corporation in 2019 as chief brand officer and oversaw the company's rebranding. She was appointed CEO of Hybe's new subsidiary ADOR (All Doors One Room) in November 2021. Min shared in a statement, "Our label won't hesitate to accept new challenges and strive to create artist IP and content containing ADOR's unique philosophy." The label unveiled its first girl group NewJeans in July 2022, with Min leading their creative direction and development. They released their debut self-titled extended play on August 1. In 2023, Min was awarded the Seoul City Culture Award by the Seoul Metropolitan Government for her work with NewJeans.

Controversies

Pedophilia allegations

Min has been accused by online users of sharing and being supportive of pedophilic content, such as the poster of the 1974 film I'll Take Her Like a Father, on her social media account and adopting a Lolita-inspired concept in her works with f(x) and NewJeans, among others. In response, ADOR announced they have taken legal action against the allegations.

Dispute with Hybe

On April 22, 2024, Hybe Corporation called for the resignation of Min as the CEO of ADOR in the wake of an internal audit conducted amidst allegations of Min and another management official's attempts to establish ADOR as an independent entity. In response, Min issued a public statement refuting these allegations, claiming that it's impossible for her to establish ADOR as an independent entity without the consent of Hybe Corporation. Min claimed that she was asked to resign because of her complaint that Hybe Corporation and its subsidiary label, Belift Lab, have been ignoring the creative similarities between NewJeans and Illit, who debuted in March 2024 under Belift Lab. She believed that Hybe and Belift have failed to address accusations of Illit appropriating NewJeans' unique image, ranging from their musical style to their fashion. Following these developments, Hybe Corporation’s share value experienced a decline of 8.03%. Min held an emergency press conference on April 25, 2024, accompanied by two lawyers to discuss the allegations raised.

Awards and nominations

Name of the award ceremony, year presented, category, nominee(s) of the award, and the result of the nomination
Award ceremony Year Category Nominee/work Result Ref.
Golden Disc Awards 2024 Best Producer Min Hee-jin Won
Korea Content Awards 2023 Presidential Commendation Won
MAMA Awards 2016 Best Visual & Art Director Won
2022 Breakout Producer Won

Listicles

Name of publisher, year listed, name of listicle, and placement
Publisher Year Listicle Placement Ref.
Billboard 2023 International Power Players Placed
Women in Music – Multisector Placed

References

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  2. ^ a b c Choi, Ji-won (July 19, 2021). "Who are the key players at Hybe in the post-Bang Si-hyuk era?". The Korea Herald. Archived from the original on July 19, 2021. Retrieved July 22, 2022.
  3. ^ Park, Soo-yoon (July 11, 2018). [음악계 우먼파워] ③SM엔터테인먼트 민희진 이사 [ ③ SM Entertainment Director Min Hee-jin]. Yonhap News Agency (in Korean). Retrieved July 28, 2022.
  4. ^ Jun, Harry; Kim, Jae-hun; Park, Sanha; Jin, Chae-min; Cha, Woo-jin. "How Much Do You Know about Min Hee-jin?". Be(Attitude). Archived from the original on April 14, 2022. Retrieved July 22, 2022.
  5. ^ "From Jane Campion to Youn Yuh-jung: Women That Have Made an Impact in Global Entertainment". Variety. March 2, 2022. Archived from the original on March 3, 2022. Retrieved July 22, 2022.
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  7. ^ Hong, Hye-min (July 7, 2022). [HI★초점] 민희진 걸그룹, 하이브의 틀을 깨라 [ Min Hee-jin's girl group breaks the mould of Hybe]. Hankook Ilbo (in Korean). Archived from the original on July 22, 2022. Retrieved July 22, 2022 – via Naver.
  8. ^ Choi, Hee-jae (December 2, 2021). 민희진 "SM 이사 1년만 퇴사→하이브行…이수만과 울었다" (유퀴즈)[종합] [Min Hee-jin: "I quit my job as SM director after one year → Hybe... I cried with Lee Soo-man" (Yoo Quiz) ]. Xports News (in Korean). Archived from the original on July 22, 2022. Retrieved July 22, 2022 – via Naver.
  9. ^ a b Lee, Jae-lim (November 12, 2021). "Hybe to establish new music label with Min Hee-jin at helm". Korea JoongAng Daily. Archived from the original on July 2, 2022. Retrieved July 22, 2022.
  10. ^ a b Chin, Carmen (July 22, 2022). "Hybe's latest girl group NewJeans make their much-anticipated debut with 'Attention'". NME. Archived from the original on July 22, 2022. Retrieved July 22, 2022.
  11. ^ Yoo, Jung-min (October 20, 2023). '뉴진스' 키워낸 민희진 대표, '서울시 문화상' 수상 [Min Hee-jin, CEO who raised 'NewJeans', won the 'Seoul City Culture Award'] (in Korean). iMBC. Retrieved December 5, 2023.
  12. ^ Lee, Sun-myung (July 28, 2022). 하이브 민희진 '롤리타 성향' 논란…뉴진스 론칭 거부감 확산 [Controversy over Min Hee-jin from Hybe's 'Lolita tendency'... Spreading disapproval for NewJeans' debut]. Kyunghyang Shinmun (in Korean). Retrieved February 6, 2023.
  13. ^ Hwang, Hye-jin (August 10, 2022). 민희진, 로리타 의심 악성루머 고소 "뉴진스 악플러도 선처 NO" [Min Hee-jin sues over Lolita malicious rumours. "No mercy towards NewJeans' malicious commenters."]. Newsen (in Korean). Retrieved February 6, 2023.
  14. ^ Choi, Jae-won (February 2, 2023). 뉴진스 소속사가 '악플러' 대거 고소하자, "여자만 팬다"며 난리난 여초 커뮤 회원들 [After NewJeans' agency sued a large number of 'malicious commenters', members of the female community went crazy saying, "Only women are targeted."]. Insight (in Korean). Retrieved February 7, 2023.
  15. ^ Yang, Haley (August 30, 2022). "Under 19 and full of innuendos: NewJeans controversy is latest in K-pop sexualization". Korea JoongAng Daily. Archived from the original on August 17, 2023. Retrieved August 17, 2023.
  16. ^ Ko, Dong-hwan (April 22, 2024). "Hybe launches audit into Ador's management amid spin-off allegations". The Korea Times. Retrieved April 22, 2024.
  17. ^ Kim, Ji-ho (April 22, 2024). ""하이브 비공개 문건 빼와"…민희진, 부정행위 포착 감사" ["Take Hybe's private documents"... Min Hee-jin audited to uncover misconduct]. Dispatch (in Korean). Retrieved April 22, 2024.
  18. ^ "[단독] 민희진 대표 “어떤 투자자도 만난 적 없다..내부 고발을 했을 뿐” (인터뷰)" [ CEO Min Hee-jin “I have never met any investors...I just filed an internal complaint” (Interview)]. 일간스포츠 (in Korean). April 23, 2024. Retrieved April 25, 2024.
  19. ^ Lee, Jae-lim (April 22, 2024). "ADOR CEO slams Hybe group ILLIT as 'NewJeans copycat'". Korea JoongAng Daily. Retrieved April 22, 2024.
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  21. ^ "As it happened — ADOR CEO Min Hee-jin press conference". Korea JoongAng Daily. April 25, 2024. Retrieved April 26, 2024.
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  24. ^ Choi, Hyun-seok (December 2, 2016). MAMA 베스트 제작자상 방시혁·프로듀서상 블랙아이드필승 [MAMA Best Producer Award Bang Si-hyuk, Producer Award Black Eyed Pilseung]. Yonhap News Agency (in Korean). Archived from the original on July 22, 2022. Retrieved July 22, 2022 – via Naver.
  25. ^ Yoon, Ki-baek (November 30, 2022). "뉴진스 제작자' 민희진, 브레이크아웃 프로듀서상 [2022 MAMA AWARDS]" ['New Jeans Producer' Min Hee-jin, Breakout Producer Award ]. Edaily (in Korean). Retrieved November 30, 2022 – via Naver.
  26. ^ Duffy, Thom (April 25, 2023). "Billboard's 2023 International Power Players Revealed". Billboard. Retrieved September 19, 2023.
  27. ^ "Billboard Women in Music 2023 – Management, Legal, Finance, Business Management, Branding, and Multisector". Billboard. Retrieved September 19, 2023.
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