Currently, Mobile software content rating system has gained great relevance in different areas, generating a significant impact on society. Since its emergence, Mobile software content rating system has sparked numerous debates and reflections, becoming a topic of interest for academics, professionals and the general public. Its influence ranges from cultural and economic to political and environmental aspects, which demonstrates its importance today. In this article, we will analyze the impact of Mobile software content rating system and its role in shaping various scenarios, with the aim of better understanding its relevance today.
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A mobile software content rating system is a rating system which is tailored to users of mobile software.
A comparison of current mobile software rating systems, showing age on the horizontal axis. Note however that the specific criteria used in assigning a classification can vary widely from one country/system to another. Thus a color code or age range cannot be directly compared from one country to another.
Key:
Explanations of specific ratings are available in corresponding articles.
Country/System | Age rating | Other | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
0/1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18+ | ||
App Store | 4+ | 9+ | 12+ | 17+ | N/A | ||||||||||||||
Google Play (IARC) | 3 | 7 | 12 | 16 | 18 | N/A | |||||||||||||
ACB Australia |
G | M | R 18+ | N/A | |||||||||||||||
PG | MA 15+ | ||||||||||||||||||
ClassInd Brazil |
L | 10 | 12 | 14 | 16 | 18 | N/A | ||||||||||||
ESRB USA Canada Mexico |
E | E10+ | T | M | AO | RP | |||||||||||||
EC | |||||||||||||||||||
GRAC South Korea |
ALL | 12 | 15 | 18 | N/A | ||||||||||||||
PEGI Europe Israel |
3 | 7 | 12 | 16 | 18 | ! | |||||||||||||
7 | 12 | 16 | 18 | ||||||||||||||||
USK Germany |
0 | 6 | 12 | 12 | 16 | 18 | N/A | ||||||||||||
Country/System | 0/1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18+ | Other |
Samsung Galaxy Store | ALL | 4+ | 12+ | 15+ | 18+ | N/A | |||||||||||||
Huawei AppGallery | 3+ | 7+ | 12+ | 16+ | 18+ | N/A | |||||||||||||
Amazon Appstore | All Ages | Mature | Adult | N/A | |||||||||||||||
Guidance Suggested | |||||||||||||||||||
Blackberry World | G | T | M | A | N/A | ||||||||||||||
Common Sense Media | N/A | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | Not Yet Rated |
Country/System | 0/1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18+ | Other |
Apple's rating system for the App Store follows the following rubric:
Apps rated 17+ are prohibited from purchase by younger users.
Up until March 17, 2015 Google Play used the following rubric:
Google now uses the International Age Rating Coalition (IARC) in most countries not represented by a rating authority, whilst countries or regions with a superimposed video game rating authority continues applying their own ratings where applicable. This includes Americas (except Brazil), where ESRB is imposed, Brazil with ClassInd, Europe and Israel with PEGI, Australia with ACB and South Korea with GRAC. However, a new Google Play Rating system is used exclusively in Russia and for non-gaming apps in South Korea. These ratings include:
In Australia, IARC applies its own ratings for non-gaming apps.
Huawei AppGallery developed own rating system. Ratings are: 3+, 7+, 12+, 15+ and 18+
On the Amazon Appstore, "All Ages" is for all ages. "Guidance Suggested" is for recommendation that parents should give guidance to pre-teens/children. "Mature" is recommended to be suitable for mature audiences. "Adult" is advertisements, graphic violence, nudity or other content only suitable for adult audiences.
The Blackberry appstore as the following ratings:
The CTIA – The Wireless Association, an industry trade group, collaborated with the ESRB to largely apply ESRB's rating system to mobile devices. It was launched in 2011, with Apple and Google being notable abstentions from subscribing companies.