Movistar's theme is one that has captured the attention of millions around the world. From his impact on society to his influence on popular culture, Movistar has left an indelible mark on history. In this article we will explore in depth the most relevant aspects of Movistar, from its origins to its evolution over time. Through exclusive interviews, extensive research and detailed analysis, we will reveal the true importance of Movistar and its impact on the modern world.
Product type | Telecommunications |
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Owner | Telefónica |
Country | Spain |
Introduced | 25 July 1995 |
Related brands | O2 Vivo |
Markets | Argentina Chile Colombia Ecuador El Salvador Mexico Peru Spain Uruguay Venezuela |
Website | movistar |
Movistar (Spanish pronunciation: [moβisˈtaɾ]) is a major telecommunications provider owned by Telefónica, operating in Spain and Hispanic American countries. It is the largest provider of landline, broadband, mobile services, and pay television (Movistar+) in Spain. Movistar is the second-largest wireless carrier in Mexico, with 25.8 million subscribers as of January 2020.
The Movistar brand has been in use in Spain since the launch of GSM services in 1995. The name became effective worldwide on April 5, 2005, after Telefónica purchased the BellSouth mobile operations branch in South America. After the purchase of O2 in 2005 by Telefónica, the company announced that the «O2» brand would continue to be used in the United Kingdom and Germany, as a separate branch with its own board and management structure. Since 2011, Telefónica has sponsored a UCI ProTeam squad in cycling under the name of Movistar Team.
The 1983 song "Walking on Sunshine" by Katrina and the Waves was used by Telefónica to announce the unification of all its operation brands (Telefónica MoviStar, Bellsouth, Unifon, Telefónica Moviles, Telefónica Movil, and Movicom) in Latin America and Spain under the Movistar brand after the takeover of BellSouth's Latin America division. Movistar has also used the New Radicals' hit "You Get What You Give" and "Two Princes" by Spin Doctors. Currently "Hey, Soul Sister" by Train is in advertising and other versions of the song are also used in audiovisual advertisements.