Palentine's Day

In the modern world, Palentine's Day has caught the attention of millions of people around the world. Whether due to its impact on society, its relevance in the political sphere, its influence on popular culture, or its meaning in history, Palentine's Day has become a topic of constant interest and debate. From its origins to its current evolution, Palentine's Day has marked a before and after in the way we live, think and relate to the world around us. In this article, we will explore different aspects of Palentine's Day, from its origins to its impact on everyday life, seeking to understand its true meaning and relevance in our society.

Palentine's Day
SignificanceThe celebration of platonic love
ObservancesExpressing gratitude to and spending time with friends
DateFebruary 13
FrequencyAnnual

Palentine's Day is a global holiday celebrating friendships and every other form of platonic love. It is celebrated annually on February 13, but can be observed on February 14 as well, and complements Valentine’s Day, which celebrates romantic love. The term Palentine originates from the combination of the words "pal", which is another word for friend, and "valentine". Palentine's Day emerged as a gender-neutral version of Galentine's Day, which focuses on women's friendships.

In 2020, the online dating service Plenty of Fish published an online survey of 2,000 singles pointing out four personalities around Valentine’s Day, one of whom are Palentines, who celebrate friendship and Palentine’s Day rather than romance and Valentine's Day. The specific benefits for singles, for whom Valentine’s Day can be associated with mourning and feelings of misery, are increasingly recognised and the need for a reinvention of Valentine's Day is acknowledged. In addition, a growing amount of attention is being paid to the benefits for those excluded from Galentine's Day, like men and non-binary people. In 2023, a study of viewers' perceptions of the portrayal of single fathers in the TV series Single Parents concluded that viewers responded overwhelmingly positive, praising two of the main male characters for celebrating Palentine's Day together, which "suggests a shift in norms around masculinity". Megan Carroll, an assistant professor at California State University, pointed out the importance of Palentine's Day for asexual and aromantic people, "and others who don’t live up to what she says are society’s ideals of romance and sex". Friendships have a great influence even beyond private life, for example on employee retention and job satisfaction, as recognised in a small survey published by the Society for Human Resource Management highlighting “the power of friendship in the workplace” in a 2023 Palentine’s Day infographic.

In light of the benefits of friendships and the importance to celebrate them, Palentine's Day is recognized, discussed, and publicly celebrated by a variety of players including bookstores, libraries, hotels, movie theaters, restaurants, academic institutions, books, and TV series. Several TV series even feature episodes titled “Palentine's Day” and Palentine's Day is beginning to be established as a marketing tool. The focus group approach in a 2022 study examining LGBTQ2S evaluation with youth benefited from improved marketing by being reframed as Palentine's Day focus group.

There is a wide range of activities to celebrate Palentine's Day with one or more friends, including media marathons, hiking, or Karaoke. The main focus is on spending quality time with one's platonic loved ones and on letting "those around you know how much you appreciate them and that you are thankful they are in your life." In 2022, a comment in The Herald emphasised that our stories of platonic friendships are love stories and deserve to be celebrated, and that Palentine's Day is an opportunity to do so.

References

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  14. ^ Doody, Kieran (February 12, 2022). "Showcase Cinemas offering 2 for 1 on chocolate and sweets this weekend". The Herald. Archived from the original on April 27, 2022. Retrieved February 17, 2023.
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  19. ^ Whynot, Jane; Heath, Sarah; Silver, Larissa; Robin, Charlie-Rae; Kent, Mathew (2022). "At the intersection of co-creation: Exploring LGBTQ2S evaluation with youth". New Directions for Evaluation. 175: 109–124. doi:10.1002/ev.20510.
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  23. ^ Theis, Daniella (February 14, 2022). "Let's all celebrate Palentine's Day with our friends". The Herald. Archived from the original on February 17, 2023. Retrieved February 17, 2023.
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