This article will address the topic of Pantone 448 C, which has become very relevant today. Since its inception, Pantone 448 C has captured the attention of experts and the general public, generating debates and reflections around its importance and impact in various areas. Over the years, Pantone 448 C has been evolving and adapting to changes in society, becoming a topic of permanent interest. In this sense, it is relevant to analyze in depth the different aspects that involve Pantone 448 C, from its historical origin to its influence today, in order to understand its impact and reach in society.
Pantone 448 C | |
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Colour coordinates | |
Hex triplet | #4A412A |
sRGBB (r, g, b) | (74, 65, 42) |
HSV (h, s, v) | (43°, 43%, 29%) |
CIELChuv (L, C, h) | (28, 17, 67°) |
Source | Pantone |
ISCC–NBS descriptor | Dark grayish olive |
B: Normalized to (byte) |
Pantone 448 C is a colour in the Pantone colour system. Described as a "drab dark brown" and informally dubbed the "ugliest colour in the world", it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.
The Australian Department of Health initially referred to the colour as "olive green", but the name was changed after concerns were expressed by the Australian Olive Association.
Since 2016, the same colour has also been used for plain cigarette packaging in many countries, including Canada, France, the United Kingdom, Ireland, Israel, Norway, New Zealand, Slovenia, Saudi Arabia, Uruguay, Thailand, Singapore, Turkey, Belgium, and the Netherlands.
The colour has also been widely but erroneously reported as being known as "opaque couché"; in fact this is simply French for "layered opaque", in reference to being used on coated paper. The confusion may have arisen because "Pantone opaque couché" is the French name of a swatch library (palette) used in Adobe Illustrator containing this colour and intended for printing in solid ink colours on coated paper; in English this library is known as "Pantone solid coated".