Perfectly Imperfect (platform)
The topic of Perfectly Imperfect (platform) is one that has generated great interest in modern society. With a rich and complex history, Perfectly Imperfect (platform) has played a crucial role in the lives of people around the world. From its impact on popular culture to its influence on politics and economics, Perfectly Imperfect (platform) continues to be a topic of discussion and debate. In this article, we will explore the highlights of Perfectly Imperfect (platform), from its origins to its relevance today. In addition, we will analyze the different perspectives and opinions that exist about Perfectly Imperfect (platform), with the aim of providing a comprehensive view on this important topic.
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Perfectly Imperfect is an online newsletter and social media platform.[1][2][3] It was initially founded in 2020 as a biweekly email newsletter that focused on curated, authentic recommendations from artists to major celebrities.[4] In January 2024, Perfectly Imperfect launched PI.FYI, a social media platform. The platform is based around sharing recommendations. Its main feed is presented in reverse chronological order and is not algorithmically curated.[5][6]
Founding and early years
Perfectly Imperfect was started during the COVID-19 pandemic by Tyler Bainbridge, alongside college friends Alex Cushing and Serey Morm, whom he met at UMass Lowell; Morm later departed.[5] Motivated by a dissatisfaction with algorithm-driven recommendation culture, they launched on Substack in September 2020.[7] Its early newsletter format, PI published brief recommendation lists and personal notes from contributors. In October 2024, PI announced it was leaving Substack to launch its own site.[8]
Features and community
The current platform, PI.FYI, features both editorial content (guest columns, long-form essays, staff picks) and user-generated recommendations. The platform also supports “Ask” posts, where users can solicit recommendations from the community, and allows commenting, liking, and profile customization.[9] In August 2025, it launched an events feature.[10]
Events
In 2022, Perfectly Imperfect hosted their first offline event at Baby’s All Right in Brooklyn, with a performance by The Dare.[11]
Since its launch in August 2025, the Events feature has hosted company-organized and community-organized meetups globally. Notable events include a September 2025 NYFW event co-hosted with Grailed. The show was headlined by Fakemink, with sets by wegonebeok and featured a surprise appearance by Nettspend.[12] Photographs were taken by Mark Hunter and Steven Irby.[12]
References
- ^ Cai, Delia (January 28, 2022). "Perfectly Imperfect and the Growing Currency of the Personal Recommendation". Vanity Fair.
- ^ Waite, Thom (October 1, 2025). "Anti-slop: what if social media actually delivered on its promises?". Dazed.
- ^ Capulong, Izzy (February 6, 2024). "Perfectly Imperfect Wants to Know What You're Into". Office Magazine.
- ^ Song, Sandra (October 2, 2024). "Viral recommendation newsletter Perfectly Imperfect is free from the algorithm". The FADER.
- ^ a b Bernstein, Joseph (January 21, 2024). "Can Everyone Be a Tastemaker?". The New York Times.
- ^ Nguyen, Kevin (January 29, 2024). "Perfectly Imperfect launches an earnest, anti-algorithm social network". The Verge.
- ^ https://theface.com/culture/its-cool-to-be-awkward
- ^ https://www.newyorker.com/culture/infinite-scroll/the-banality-of-online-recommendation-culture
- ^ https://www.theverge.com/creators/24054294/perfectly-imperfect-pi-fyi-app-tyler-bainbridge
- ^ https://www.businessinsider.com/perfectly-imperfect-nostalgia-events-community-grow-social-network-app-newsletter-2025-8
- ^ Hawgood, Alex (2022-10-25). "What the 'Cool Kids' Are Super Into (Published 2022)". The New York Times. Retrieved 2025-11-22.
- ^ a b "Check out the best moments from our NYFW party, in collaboration with Perfectly Imperfect". Grailed. Retrieved 2025-11-22.