In this article, we will thoroughly explore the topic of Plaza Viva Tijuana and all its implications. From its origins to its impact today, we will dive into an exhaustive analysis that will cover all relevant aspects. Whether Plaza Viva Tijuana is a person, a historical event, a social phenomenon, or any other topic of interest, our goal is to provide a complete and detailed overview that satisfies the curiosity of our readers. Along these lines, we will delve into the various aspects that characterize Plaza Viva Tijuana, from its influence on society to its relevance in the current panorama. There is no doubt that Plaza Viva Tijuana arouses widespread interest, and that is why we propose to offer a deep and revealing look that allows us to understand its true scope.
Plaza Viva Tijuana is an open-air shopping center in the Empleados Federales neighborhood of Tijuana, located immediately across Frontera Street from what was, until 2012, the entrance to Mexico for all pedestrians crossing from the U.S. side of the San Ysidro of the border. It houses numerous pharmacies targeted at U.S. customers, handicraft and souvenir shops, restaurants, and one of Tijuana's largest gay nightclubs (formerly "Éxtasis" now "Club Fusion").
In 2012, the Puerta México pedestrian crossing on the west side of the southbound vehicular crossing, controversially, closed, replaced by the new Puerta México Este pedestrian entry to Mexico on the east side. It still allowed pedestrians to walk westward 500m and exit to Tijuana in front of Plaza Viva Tijuana, but also gave pedestrians easy access to areas on the east side of the border such as the Zona Río. Business plummeted for merchants in the center, by up to 80% in one instance.
In July 2016, pedestrian traffic once again increased to the area around Plaza Viva Tijuana as it became the starting point of the new pedestrian walkway to and from the new PedWest pedestrian crossing, via which pedestrians cross to Virginia Avenue and the Las Americas Premium Outlets on the U.S. side. Since then, there has been a reconfiguration and the pedestrian terminus is immediately west of the Plaza, across Aves. Alberto Aldrete and José María Larroque.