Reputation parasitism
In today's world, Reputation parasitism has gained great relevance in various areas of daily life. Since its emergence, Reputation parasitism has caught the attention of many people due to its impact and influence in different aspects. There are several factors that have contributed to its popularity, such as its importance in the work environment, its relevance in society, its impact on technology or its influence on contemporary culture. In this article, we will further explore the role Reputation parasitism plays today and how it has managed to capture the interest of so many people around the world.
Reputation parasitism, reputation leeching or credibility leeching is a legal term regarding marketing. It refers to when one advertiser uses another brand's good reputation to market his own product. The legal concept of reputation parasitism originates in the Nordic nations. In many places it is illegal to do so. For instance in Sweden it is outlawed according to Marknadsföringslagen ("Swedish Marketing Act") (1995:450).
The Finnish Market Court expanded its interpretation of the Unfair Business Practices Act to treat reputation parasitism as an enforceable violation of fair business practices, bringing Finnish law more closely in line with Swedish law.
Examples of reputation parasitism include having a product in a design that is very similar to an existing product or using a similar name. The concept of reputation parasitism has also been applied to counterfeit consumer goods, which can also leech off of and damage the reputation of established brands.
See also
References
- ^ Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel
- ^ a b Samelin, Jessica (2016-08-29). "Reputation parasitism: functioning concept or failed attempt?". Lexology. Retrieved 2024-04-24.
- ^ MD 2005:13
- ^ SMH: Versace puts stopper in local wine of same name
- ^ Busby, J.S. (2019). "The co-evolution of competition and parasitism in the resource-based view: A risk model of product counterfeiting". European Journal of Operational Research. 276 (1): 300–313. doi:10.1016/j.ejor.2018.12.039.
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