This article aims to address the importance of Sotheby's International Realty in today's society. Sotheby's International Realty has been a topic of relevance for years and its impact has become much more evident in recent times. Since its inception, Sotheby's International Realty has played a fundamental role in various aspects of daily life, influencing both on a personal and collective level. On this occasion, the impact of Sotheby's International Realty in different areas will be analyzed in depth, as well as its relevance today. In addition, it seeks to provide a broad and critical perspective on the role that Sotheby's International Realty plays in our society, highlighting its influence on culture, politics, economy and technological development.
Company type | Subsidiary |
---|---|
Industry | Real Estate |
Founded | 1976 |
Area served | Global |
Key people | Philip A. White, President & CEO |
Products | Luxury Homes |
Parent | Anywhere Real Estate, Inc. (2004–present) |
Website | sothebysrealty.com |
Sotheby’s International Realty is a luxury real estate brand founded in 1976 by Sotheby's fine art dealers. Sotheby's International Realty operates as a franchise focusing on brokering and marketing of residential real estate.
As of 2018, the Sotheby's International Realty network had more than 19,000 sales associates in 990 offices in 72 countries and territories worldwide.
In February 2004, Sotheby’s entered into a long-term strategic alliance with real estate services provider Realogy Holdings Corp., now Anywhere Real Estate, Inc. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Franchises in the system are granted to brokerages and individuals meeting Realogy's qualifications. The franchisor supports its agents with operational, marketing, recruiting, educational, and business development resources.[citation needed] In 2012, the company launched a website for farm and ranch listings, the first in a series of specialty market Internet listings. Subsequently focused marketing websites include waterfront, golf, ski, and historic properties.
Sotheby's International Realty has offices worldwide with the most of them in USA, and Europe (Antwerp, Porto, Paris, Montenegro, Dublin...)
The company publishes Reside, a semi-annual real estate and lifestyle magazine, which won the Hermes Platinum Award for creative excellence and outstanding design and editorial in 2009.