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Sua Música

Today, Sua Música is a topic that arouses great interest and debate in society. Since its emergence, Sua Música has captured the attention of experts and the general public, generating discussions and controversies around its importance and impact in different areas. Whether due to its historical relevance, its impact on daily life or its involvement in current issues, Sua Música has become a topic of unavoidable interest for those seeking to understand the complexity of the contemporary world. In this article, we will explore various aspects related to Sua Música, analyzing its influence and providing different perspectives that invite reflection and critical analysis.

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Sua Música
Founded2011
HeadquartersSão Paulo, São Paulo, Brazil
Country of originBrazil
OwnerRoni Bin, Rodrigo Amar, Alan Trope
FounderÉder Rocha Bezerra
ServicesMusic streaming
URLsuamusica.com.br
RegistrationOptional

Sua Música (lit.'Your Music') is a Brazilian free music streaming service founded in 2011 by Eder Rocha Bezerra, in the city of João Pessoa, Paraíba.[1] It is entirely aimed at artists and audiences from the Northeast Region of Brazil, with a predominance of musical genres such as forró, tecnobrega, swingueira, among others.[2] Sua Música is available on Android and iOS.[3] It receives 1 million unique hits per day and is one of the 60 most downloaded apps in Brazil.[2]

History

Sua Música was founded in João Pessoa, Paraíba, by Eder Rocha Bezerra in 2011, initially as a blog. Its content was provided by previously unknown artists.[1] Without any investment, Bezerra, a native of Paraíba, coordinated the website from his home, with the help of two friends. Initially, it was just a hobby, but in a short time it managed to gather 80 thousand unique users in one day.[1] Over time, Sua Música expanded its business and opened offices in São Paulo, Rio de Janeiro, Recife and Fortaleza.[1]

In 2013, the site was acquired by three investors Roni Bin, Rodrigo Amar and Alan Trope.

On December 20, 2023, Sua Música CEO Roni Maltz Bin announced the expansion of the platform and the creation of Sua Música Digital, a business unit derived from the Sua Música streaming.[4]

On July 17, 2024, Warner Music Group acquired a minority stake in Sua Música, with the three partners — Roni Bin, Rodrigo Amar and Alan Trope — remaining as controlling shareholders. The partnership aims to expand Brazilian regional music globally. Roni Bin announced plans to open new music production studios in Brazil and Latin America.[5]

References

  1. ^ a b c d ""Spotify do Nordeste" deixa pirateiros na mão e faz girar mercado de hits". Universo Online (in Brazilian Portuguese). Retrieved 2025-04-16.
  2. ^ a b "App brasileiro que lança hits nordestinos alcança marca de 1 milhão de acessos". Hypeness. Archived from the original on 2019-02-05.
  3. ^ Canaltech (2019-01-18). "Conheça o Sua Música, o app brasileiro que desbancou o Spotify no Nordeste". Canaltech (in Brazilian Portuguese). Retrieved 2025-04-16.
  4. ^ "Roni Maltz, CEO do Sua Música, foi entrevistado pela Billboard e falou sobre a plataforma". Sua Música (in Brazilian Portuguese). 2023-12-20. Retrieved 2025-04-16.
  5. ^ "EXCLUSIVO. Warner investe no Sua Música, o 'Spotify do Nordeste'". Brazil Journal (in Brazilian Portuguese). 2024-07-17. Retrieved 2025-04-16.