Tazo
In this article, we will thoroughly explore Tazo and its impact on different aspects of everyday life. Tazo has been the subject of debate and interest in various fields of study, from psychology to economics, and its influence extends across different times and cultures. Throughout these pages, we will examine the different facets of Tazo and how it has shaped our world in ways that often go unnoticed. From its role in decision-making to its influence on society, Tazo has proven to be a topic of great relevance and interest to researchers and the curious alike. So, get ready to immerse yourself in the fascinating world of Tazo and discover its many facets.
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| Company type | Subsidiary |
|---|---|
| Industry | Beverage |
| Founded | 1994 in Portland, Oregon |
| Founder | Steven Smith[1] |
| Headquarters | , |
Area served | Global |
| Products | Teas and herbal teas |
Number of employees | Approximately 50 (2010) |
| Parent | Lipton Teas and Infusions |
| Website | www.tazo.com |
Tazo Tea Company (TAZO) is a tea and herbal tea blender and distributor founded in Portland, Oregon. It is now a Lipton Teas and Infusions division and is based in Kent, Washington.
History
Tazo (/ˈtɑːzoʊ/) Tea was founded in 1994 by Steven Smith.[1] The manufacturing and distribution was maintained by North American Tea & Coffee, a Canadian-based food manufacturing company.[2]
Tazo approached then Starbucks CEO Howard Schultz in 1998, seeking further investment partners. The company was purchased by Starbucks in 1999 for $8.1 million.[3]
Starbucks opened the first Tazo-branded tea shop in November 2012.[4] It closed a year later and was converted into a Teavana store.[5]
In November 2017, Starbucks sold Tazo to Unilever for $384 million.[6]
Unilever reached an agreement in November 2021 to sell the majority of its tea business to private equity firm CVC Capital Partners for €4.5 billion.[7] This included the Tazo business. The sale was completed in July 2022, with the new company named Lipton Teas and Infusions.[8]
Marketing
The company uses "New Age"-style marketing and product labeling. For example, every box of tea was once labeled as "blessed by a certified tea shaman" and an original tag line was "The Reincarnation of Tea."
Until 2013, the logo used the Exocet typeface, slightly modified. For example, the T in Tazo was changed for readability purposes in 2006 by sliding the cross-piece toward the top of the letter.
See also
References
- ^ a b Roberts, Sam. (2015, March 25). "Steven Smith, a 'Marco Polo' of American tea, dies at 65," The New York Times. Accessed: March 29, 2015.
- ^ "North American Tea". Archived from the original on 2016-05-17.
- ^ "Starbucks will buy Tazo tea company". Puget Sound Business Journal. January 13, 1999. bizjournals.com. Retrieved November 13, 2012.
- ^ Candice Choi; Sarah Skidmore (November 14, 2012). "Starbucks Buys Teavana". The Huffington Post. Archived from the original on 2015-04-23. Retrieved 2019-09-08.
- ^ "Starbucks to open first 'tea bar' in New York City". New York Daily News.
- ^ "Starbucks sells Tazo tea brand to Unilever, focuses on Teavana instead". USA TODAY. Retrieved 2017-11-03.
- ^ Editor, Ashley Armstrong, Retail (11 July 2024). "Unilever agrees sale of PG Tips and Lipton to CVC Capital Partners". www.thetimes.com.
{{cite news}}:|last1=has generic name (help)CS1 maint: multiple names: authors list (link) - ^ "Unilever completes sale of tea business - Food & Drink Business". www.foodanddrinkbusiness.com.au.
External links
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