User:Drewmabry/sandbox
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Esma Choho
Esma Choho (born 30 November 1971) is a Dutch–Moroccan systems thinker, entrepreneur, author, and strategist specializing in sustainable leadership. Her work intersects with civic innovation, artificial intelligence governance, trauma-informed systems, gender equity, and capital reform. She is the founder of hup.ai, a platform focused on post-AGI governance and human-centered systems.
Early life and education
Choho was born in Bodegraven, the Netherlands, to Moroccan parents. She studied Economics at Utrecht Business School and later pursued Social Sciences at Vrije Universiteit Amsterdam. At the age of 19, she co-founded Salaam, the first Dutch-language magazine by and for migrant youth, which aimed to foster dialogue on pluralism and integration.
Career
Media and cultural policy
Between 1991 and 1999, Choho worked through Salaam and public speaking engagements to address structural exclusion in Dutch media. Her work preceded the 1999 Dutch cultural inclusion policy Meer aanbod, meer publiek.[1] She served on the Dutch Public Broadcasting Council and appeared on national television programs such as De Schreeuw van de Leeuw and Pauw & Witteman.[2]
Writing and mental health
In 2007, Choho authored Moslim Unlimited, considered one of the early trauma-informed self-help books aimed at Muslims in Western contexts following the September 11 attacks.[3][4] She also contributed to several anthologies, including Islam in een ontzuilde samenleving (1996), Het land in mij (2008), and Moderne devoties (2005).
Governance, philanthropy, and ESG
Choho has served in advisory roles for organizations such as Brainport, Techleap, and IBM. In 2022, she co-founded IBM’s global Banking & Sustainability practice and contributed to the development of ESG reporting tools, including those used by Ikano Group.[5]
Gender equity and leadership
As a founding member of SER Topvrouwen, Choho was involved in initiatives that contributed to the enactment of the 30% boardroom gender quota in the Netherlands in 2022. She has written leadership columns for the Dutch Social Economic Council and FD Outlook.[6]
HUP.AI and post-AGI systems
In 2019, Choho launched hup.ai (Human Update Technologies), a multi-platform initiative focused on governance and leadership challenges arising in the context of artificial general intelligence (AGI).
Recognition and media appearances
Choho has been featured in Dutch national media, including De Volkskrant,[7] Vrij Nederland,[8] HR Strategie, Feminenza, Psychologie Magazine, and NRC.[9] She appeared on Al Jazeera English in 2010.[10] In 2023, she was named to MT/Sprout’s Inclusive30 list.[11]
References
- ^ "Jaarverslag 2005 - Felix Meritis".
- ^ "Uitzending gemist 16 Januari 2007".
- ^ "Esma Choho geeft antwoord!".
- ^ "Navigeren tussen twee culturen". April 2007.
- ^ "Ikano Group | IBM". IBM. July 2024.
- ^ https://meetcpi.nl/downloads/FD_Outlook_juni_2012.pdf
- ^ https://www.volkskrant.nl/nieuws-achtergrond/vijf-acties-van-zelfredzaamheid-voor-een-normaal-leuk-leven~bc525f34/
- ^ "De islamitische Oprah?". 24 October 2008.
- ^ "Esma Choho". NRC. 17 May 2011.
- ^ "Esma Choho on al Jazeera English: How to understand Geert Wilders - 2010, June 10". YouTube. 4 March 2011.
- ^ "Inclusive30 van 2023".
Category:Dutch businesspeople Category:Living people Category:1971 births Category:Moroccan diaspora in Europe Category:Women in technology Category:Women in leadership Category:People from Bodegraven