Today we want to address a topic that has become very relevant today: Value migration. Whether we are talking about the importance of Value migration in today's society, its impact on people's lives, or even its relevance in history, this is a topic that never ceases to arouse interest. From its origins to its impact on daily life, Value migration has been the subject of debate and reflection. In this article, we will explore different facets of Value migration to understand its true scope and meaning in our lives.
In marketing, value migration is the shifting of value-creating forces. Value migrates from outmoded business models to business designs that are better able to satisfy customers' priorities. Marketing strategy is the art of creating value for the customer. This can only be done by offering a product or service that corresponds to customer needs. In a fast changing business environment, the factors that determine value are constantly changing.[1]