Video ad platform

In this article, the topic of Video ad platform will be addressed, which has aroused more and more interest in contemporary society. Video ad platform is an issue that impacts various aspects of daily life, from the way we relate to other individuals and society in general, to the way we approach certain problems or particular situations. Along these lines, key aspects related to Video ad platform will be analyzed, as well as its relevance and impact in different areas. Likewise, different perspectives and opinions on the matter will be examined, with the aim of offering a comprehensive and enriching vision of this topic that is so relevant today.

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A video ad platform (VAP) helps publishers manage the advertising that appears in their online video, marketed as software as a service. Ad serving technologies are commonly used for managing web banner ads, but are especially designed to manage ads displayed in online video players, such as the widely used pre-roll and overlay format ads. VAP services can include but are not limited to:

• Ad serving
• Ad measurement
• Ad network management
• Yield optimization
• Inventory forecasting
• Ad format and frequency controls

Online video advertising platforms increased in popularity and revenue by 2011.

See also

• Online advertising
• Pay per play
• Viral marketing

References

1. ^ Smith, Patrick (21 November 2011). "The new boom of online video advertising platforms". The Media Briefing. Retrieved 25 May 2013.
2. ^ Shiao, Dennis (11 February 2013). "How an Online Video Platform Can Accelerate Your Sales Pipeline". INXPO. Retrieved 25 May 2013.