In today's world, WSIM is a topic that has captured the attention and interest of millions of people around the world. Whether due to its impact on society, its relevance in popular culture or its importance in history, WSIM has managed to transcend borders and generations, becoming a topic of discussion and debate in different areas. From its emergence to the present, WSIM has left its mark on people's lives, marking a before and after in the way we see the world. In this article, we will explore the different aspects and dimensions of WSIM, analyzing its influence in various fields and its role in contemporary society.
| Broadcast area | Florence, South Carolina |
|---|---|
| Frequency | 93.7 MHz (HD Radio) |
| Branding | Frank 93.7 |
| Programming | |
| Format | Adult hits |
| Subchannels | HD2: Jamz 107.5 (Classic hip hop) HD3: Star 97.1 (Hot adult contemporary) |
| Affiliations | Westwood One |
| Ownership | |
| Owner | Community Broadcasters, LLC |
| WFRK | |
| History | |
First air date | October 1992 (as WKHT) |
Former call signs | WXMA (1990–1992) WKHT (1992–2003) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 55269 |
| Class | A |
| ERP | 2,800 watts |
| HAAT | 147.9 meters (485 ft) |
Transmitter coordinates | 34°12′12.00″N 79°51′52.00″W / 34.2033333°N 79.8644444°W |
| Translator | (see below) |
| Links | |
Public license information | |
| Webcast | Listen live HD3: Listen live |
| Website | Frank 93.7 HD2: Jamz 107.5 HD3: Star 97.1 |
WSIM (93.7 FM) is a radio station broadcasting an adult hits format. Licensed to Lamar, South Carolina, United States, the station serves the Florence area. The station is currently owned by Community Broadcasters, LLC and features programming from Westwood One .[2][3] The programming was also simulcast on the now-defunct WDKD.
In addition to the main station, WSIM has been relayed by a translator to widen its broadcast area.[4][5] W246AW was "97.1 Frank FM", while W255BD has been a translator for WOLH.[6]
| Call sign | Frequency | City of license | FID | ERP (W) | Class | FCC info |
|---|---|---|---|---|---|---|
| W298BI | 107.5 FM | Florence, South Carolina | 142034 | 160 | D | LMS |
| Call sign | Frequency | City of license | FID | ERP (W) | Class | FCC info |
|---|---|---|---|---|---|---|
| W246AW | 97.1 FM | Florence, South Carolina | 138949 | 250 | D | LMS |
This station played oldies for several years with the slogan "Good Time Rock and Roll".[7]

More recently, it was adult contemporary. In September 2012, WSIM changed to hot adult contemporary.
On April 5, 2022, WSIM and its HD2 subchannel swapped its adult CHR "Star" and variety "Frank" formats.[8]
On May 27, 2022, W298BI launched a classic hip hop format branded as "Jamz 107.5"[9] on its HD-2 subchannel, with Star moving to HD-3.