Nowadays, WWBF has become a topic of general interest to a large number of people around the world. Its relevance and impact cover multiple aspects of daily life, from health to technology, including politics, culture and the economy. WWBF is a topic that generates debate and controversy, but also arouses interest and curiosity, which makes it a meeting point for people from different fields and interests. In this article, we will explore in depth the importance and scope of WWBF, as well as its evolution over time and its influence on today's society.
| Broadcast area | Polk County, Florida |
|---|---|
| Frequency | 1130 kHz |
| Branding | Classic Hits 102.9 WBF |
| Programming | |
| Format | Classic hits |
| Affiliations | Westwood One Fox News Radio |
| Ownership | |
| Owner | Thornburg Communications, Inc. |
| History | |
First air date | September 6, 1969 (as WPUL) |
Former call signs | WPUL (1969–1984) |
Call sign meaning | Wonderful Bartow Florida |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 66926 |
| Class | B |
| Power | 2,500 watts days 500 watts nights |
Transmitter coordinates | 27°54′31.00″N 81°49′33.00″W / 27.9086111°N 81.8258333°W |
| Translators | 97.1 W246DX (Winter Haven) 102.9 W275AX (Bartow) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | wwbf.com |
WWBF (1130 kHz) is a commercial AM radio station licensed to Bartow, Florida.[2] As the capital city of Polk County, Bartow is centrally located in the Lakeland - Winter Haven Metropolitan Area. WWBF has a classic hits radio format and is owned by Thornburg Communications, Inc. Its moniker is "102.9 WBF," using its FM dial position and dropping one of the two W's in its call sign.
By day, WWBF is powered at 2,500 watts non-directional. But to avoid interference with other stations on 1130 AM, it reduces power at night to 500 watts, using a directional antenna with a three-tower array.[3] Programming is also heard on FM translator W275AX at 102.9 MHz.
WWBF was granted a license by the FCC on September 6, 1969. It has been under the same local ownership and management since 1984. It is on a clear-channel frequency (the only AM on 1130 kHz in the state of Florida is a member of the Florida Association of Broadcasters. WWBF must reduce nighttime power to prevent interference to the Class A stations on 1130 AM, which are CKWX Vancouver, KWKH Shreveport and WBBR New York City.
On September 11, 2013, WWBF began simulcasting on FM translator W275AX on frequency 102.9.
WWBF is a division of Thornburg Communications, Inc. The station is known in the local market as Classic Hits 102.9 WBF (after its translator frequency).

WWBF is a locally owned and family operated FM (102.9 and 97.1) & AM (1130) Radio Group located in Bartow, Florida. As the capital city of Polk County, Bartow is centrally located in the Lakeland-Winter Haven market - ranked in the top 100 radio markets in the country.
WWBF features Classic Hits, one of the most popular music formats, delivering 35-54 Adults. The greatest pop, soul, and rock n’ roll from ‘70s, ‘80s, and early ‘90s. We play feel good music, hosted by outstanding personalities along with fun daily features and weekend themes. At the core of WBF are artists like Billy Joel, Fleetwood Mac, Stevie Wonder, Elton John, the Eagles, Rod Stewart, Hall & Oates, Creedence Clearwater Revival, the Doobie Brothers, and Motown superstars.
Everyone's favorite place to buy sell or trade: The Shopper and the place to save money: The Radio Store!
WWBF also brings you the excitement of Bartow High School Yellow Jacket high school sports and NASCAR Racing!
In addition to Fox News Radio, WBF is affiliated with Westwood One, the Motor Racing Network, and the Performance Racing Network.
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| W246DX | 97.1 FM | Winter Haven, Florida | 202882 | 200 | 116 m (381 ft) | D | LMS |
| W275AX | 102.9 FM | Bartow, Florida | 148943 | 240 | 121 m (397 ft) | D | LMS |