Advertising industry

In this article we are going to delve into the fascinating world of Advertising industry, exploring its various facets and delving into its importance and impact on our lives. Throughout history, Advertising industry has played a fundamental role in society, influencing and shaping the way we live, think and relate to the world around us. Through an exhaustive and enriching analysis, we will examine the multiple dimensions of Advertising industry, from its origins to its evolution today. Likewise, we will immerse ourselves in the different perspectives and opinions of experts on the subject, with the aim of offering a comprehensive and detailed vision about Advertising industry and its relevance today. Without a doubt, this article will be a unique opportunity to delve into the exciting universe of Advertising industry and understand its true meaning in our lives.

The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc, Omnicom, Publicis Groupe, Interpublic and Dentsu, are among the industry's largest. It is a global, multibillion-dollar business that connects manufacturers and consumers. The industry ranges from nonprofit organizations to Fortune 500 companies.

In the United States, there are more than 65,000 advertising agencies employing nearly 250,000 employees with annual revenues of $166.8 billion as of 2014. In 2016, global advertising sales reached $493 billion. For 2017 it was estimated that digital ad sales were first to surpass the TV market.

Trade associations

Trade associations representing parts or all of the advertising industry include:

Programs

References

  1. ^ a b "Advertising-Vault.com". Vault.
  2. ^ a b "MAGNA ADVERTISING FORECASTS WINTER UPDATE: Digital Media Drives Global Ad Sales to +5.7% Strongest Growth in Six Years, Driven by Social and Search". 5 December 2016. Archived from the original on 1 September 2019. Retrieved 10 July 2017.
  3. ^ "International Advertising Association". IAA Global.