Allbirds

In this article, we will address Allbirds from a comprehensive and detailed perspective, in order to provide our readers with a complete and enriching vision on this topic. Along these lines, we will explore different facets, studies and opinions related to Allbirds, with the aim of offering a global and updated analysis. From its origin to its current evolution, through its impact on society and its relevance in different areas, this article seeks to be an enriching source of knowledge for all those interested in entering the world of Allbirds.

Allbirds, Inc.
Company typePublic
Nasdaq: BIRD (Class A)
IndustryFootwear
Founded2016 (2016)
Founders
HeadquartersSan Francisco, California, US
Number of locations
58 (2022)
RevenueIncrease US$298 million (2022)
Decrease US$−100 million (2022)
Decrease US$−101 million (2022)
Total assetsDecrease US$462 million (2022)
Total equityDecrease US$317 million (2022)
Number of employees
c. 1,000 (2022)
Websiteallbirds.com
Footnotes / references

Allbirds, Inc. is a New Zealand and American company that sells footwear and apparel. The company claims to keep its products as eco-friendly as possible and is a certified B Corporation. Allbirds uses a direct-to-consumer model in conjunction with distribution via select additional stores, selling its products through its website and retail stores in addition to select Nordstrom and Dick's Sporting Goods locations.

History

US Congressman Jared Huffman speaking at Allbirds in San Francisco in 2020

Allbirds co-founder Tim Brown got the idea for the company while he was vice captain of the New Zealand football team. He had previously attended business school and used to make leather shoes for friends but was aware of how uncomfortable they were. In 2014, he received a research grant from the New Zealand wool industry to engineer a sneaker. He then launched his idea on Kickstarter, raising US$119,000 in five days. After launching on Kickstarter, Brown teamed up with Joey Zwillinger, a biotech engineer and renewable materials expert. They began developing their process and officially launched Allbirds in March 2016. The name Allbirds is a reference to New Zealand having almost no native land mammals, being a land of "all birds".

During their first year in business, the company raised US$7.25 million from investors including Maveron, Lerer Hippeau Ventures and other firms. In December 2017, Allbirds sued Steve Madden, alleging that the company's Traveler shoes look nearly identical to its Wool Runners.

As of 2017, the company had 50 employees in their headquarters in San Francisco, US; 40 employees at its warehouse in Nashville, US; and 350 contractors in a factory in South Korea. In the end of 2017 the company launched in Australia. In October 2018, the company raised US$50 million in Series C funding, bringing its total valuation to US$1.4 billion. The company went public on the Nasdaq on 3 November 2021 under the ticker symbol BIRD.

Products

The company launched with one product, the Wool Runners casual sneakers. The company has since expanded to offer other footwear, including running shoes and flip flops as well as apparel.

In 2018, New Zealand Prime Minister Jacinda Ardern gifted Australian Prime Minister Malcolm Turnbull a pair of Allbirds sneakers during a state visit to Australia.

Allbirds has collaborated with other brands to produce limited edition products, including Outdoor Voices and Nordstrom. In May 2020, Allbirds announced a partnership with Adidas.

See also

References

  1. ^ "Allbirds, Inc. 2022 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. 10 March 2023.
  2. ^ a b "The World's Most Comfortable Shoes Are Made of Super-Soft Wool". Time. Retrieved 7 February 2017.
  3. ^ Marikar, Sheila (September 21, 2020). "Allbirds is stepping up for the planet—by treading lightly on it". Fortune. Archived from the original on October 11, 2020. Retrieved October 11, 2020.
  4. ^ a b Findling, Deborah (1 January 2017). "This eco-friendly sneaker is attracting celebrities without the benefit of a big brand name". CNBC. Retrieved 7 February 2017.
  5. ^ "These Sneakers Are Affordable, Sustainable, and Genuinely Stylish". Esquire. 2 March 2017. Retrieved 30 March 2017.
  6. ^ "Can Allbirds Live Up to Its $1 Billion Valuation?". Bloomberg News. 19 February 2021. Retrieved 15 April 2021.
  7. ^ Thomas, Lauren. "Allbirds to start selling its shoes in select Nordstrom department stores". CNBC. Retrieved 13 December 2022.
  8. ^ "We tried 'the world's most comfortable shoes' to see if they're as great as everyone says they are". Business Insider. Retrieved 3 November 2017.
  9. ^ a b Bowles, Nellie (11 August 2017). "To Fit Into Silicon Valley, Wear These Wool Shoes". The New York Times. ISSN 0362-4331. Retrieved 19 October 2017.
  10. ^ a b "Allbirds is Shaking Up the Sneaker Market With a Pair of Wool Shoes". Observer. 19 April 2016. Retrieved 7 February 2017.
  11. ^ Coscarelli, Alyssa (27 December 2016). "The Comfiest Sneakers Ever Aren't What You'd Expect". Refinery29. Retrieved 7 February 2017.
  12. ^ Huddleston, Tom Jr. (18 December 2018). "How Allbirds went from Silicon Valley fashion staple to a $1.4 billion sneaker start-up". CNBC. Retrieved 1 February 2021.
  13. ^ Roof, Katie (7 September 2016). "Allbirds raises $7.25 million, unveils new shoe colors". TechCrunch. Retrieved 7 February 2017.
  14. ^ Spellings, Sarah (13 December 2017). "Steve Madden Sued by Sustainable Start-up". The Cut. Retrieved 5 August 2018.
  15. ^ Farra, Emily. "Allbirds expands to Australia, eyes further global markets for 2018". nzherald. Retrieved 22 December 2017.
  16. ^ Copeland, Rob (11 October 2018). "Trendy Sneaker Startup Allbirds Laces Up $1.4 Billion Valuation". Wall Street Journal. ISSN 0099-9660. Retrieved 16 October 2018.
  17. ^ Thomas, Lauren (25 October 2021). "Allbirds targets a more than $2 billion valuation in upcoming IPO". CNBC. Retrieved 26 October 2021.
  18. ^ Vella, Matt (1 March 2016). "The World's Most Comfortable Shoes Are Made of Super-Soft Wool". Time. Retrieved 4 December 2020.
  19. ^ LeSavage, Halie (1 August 2018). "Allbirds Just Released Its First Sandals". Glamour. Glamour. Retrieved 4 December 2020.
  20. ^ Verry, Peter (28 April 2020). "Allbirds Is Now Making Running Shoes". Footwear News. Footwear News. Retrieved 4 December 2020.
  21. ^ "PM Ardern gifts Turnbull family 'All Birds'". NZ Herald. 31 May 2023. Retrieved 31 May 2023.
  22. ^ Cleary, Alison Syrett (16 November 2017). "This Allbirds x Outdoor Voices Collab is a Match Made in Athleisure Heaven". InStyle. Retrieved 9 June 2018.
  23. ^ Phillips, Kami (12 April 2018). "Nordstrom Now Sells Allbirds, the Cute and Comfy Sneakers Hilary Duff and More Celebs Love". People. Retrieved 9 June 2018.
  24. ^ Farra, Emily (28 May 2020). "Adidas and Allbirds Are Joining Forces—And Rewriting the Rules of Competition". Vogue. Retrieved 19 October 2020.

External links

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