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Company type | Private |
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Industry | Textile |
Founded | 1971 |
Headquarters | , Italy |
Area served | Worldwide |
Key people |
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Products | |
Revenue | € 97.8m (2018) |
Number of employees | 320 |
Website | macron.com |
Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, Bologna. It is considered a European leader in the production of active sportswear.
Macron operates in three main business areas:
Macron was founded in 1971 as a distributor of American sportswear brands in Italy. A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.
Macron began providing teamwear to professional football in 2001, its first contract being with Bologna. Expansion beyond the domestic Italian market began in 2005.
In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, resulting in renaming in July 2014 to Macron Stadium. Macron supplanted Reebok as the stadium namesake, and will provide the club's kit.
As of 2014, Macron's chief executive officer (CEO) was Gianluca Pavanello. and the company's president was Francesco Bromioli.
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Macron sponsors or makes a variety of organizations, teams and, events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship. The following is a partial list of these sponsorship/customer relationships.[citation needed]
Macron is also the official referee kits supplier for the leagues: