In today's world, South African Audience Research Foundation has become a topic of increasing interest to people of all ages and backgrounds. Whether due to its historical relevance, its impact on current society or its importance for the future, South African Audience Research Foundation is a topic that does not leave anyone indifferent. Over the years, it has sparked debates, provoked changes and generated endless research and studies in different disciplines. In this article, we will explore the many facets of South African Audience Research Foundation, analyzing its influence on various aspects of our daily lives and society as a whole.
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Founded | December 4, 1974 |
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Purpose | Direct and publish media audience and product/brand research |
Location |
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Website | saarf |
Formerly called | South African Advertising Research Foundation |
The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media.
It was formerly known as the South African Advertising Research Foundation (following a name change in 2012).
It is primarily known for its research surveys AMPS, RAMS and TAMS in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs).
The surveys are done by Nielsen on behalf of SAARF.
Sample Size | Urban | Rural | |
1975 | 16 634 | ||
1985 | 22 474 | ||
1995 | 14 643 | ||
2002 | 29 791 | 24 616 | 5 175 |
2005 | 24 412 | 20 412 | 4 000 |
2013 | 25 108 | 21 112 | 3 996 |