In this article we will delve into the fascinating world of Sushiro, exploring its many facets, investigating its origins and analyzing its impact on today's society. For centuries, Sushiro has been the object of admiration, study and debate, and its influence extends to fields as diverse as science, culture, politics and entertainment. Through this comprehensive analysis, we will unravel the myths and realities surrounding Sushiro, and offer a fresh perspective on a topic that continues to capture our interest and wonder. Prepare for an exciting journey through the history and meaning of Sushiro, and discover why it continues to be relevant in the contemporary world.
Native name | 株式会社あきんどスシロー |
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Company type | Kabushiki gaisha |
Industry | Retail (Japan) Food service (other countries) |
Founded | October 23, 1984 July 31, 2012 (The current company legal person is established) | (start business)
Founder | Yoshio Shimizu Yutaka Shimizu |
Headquarters | 〒564-0063 1-22-2 Esaka-cho Suita, Osaka Japan |
Area served | |
Key people | Kohei Nii(Representative Director and President) |
Products | Conveyor belt sushi |
Number of employees | 1417 employees(30th Sep, 2019) |
Parent | Food & Life Companies |
Website | akindo-sushiro |
TYO: 3563 | |
Subsidiaries |
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Website | food-and-life |
Akindo Sushiro (Japanese: あきんどスシロー) is a Japanese multinational conveyor belt sushi specialty store. It is headquartered in Suita, Osaka.
Sushiro is currently the largest conveyor belt sushi company in turnover. The total number of customers in a year is about 140 million, which is more than the total population of Japan. There are more than 500 restaurants in Japan, where Sushiro was founded. The first overseas branch opened in Seoul, South Korea, and currently there are 14 branches in South Korea. In 2017, Taiwan Sushiro Co., Ltd. was established. On 15 June 2018, Taiwan "Sushiro No. 1 shop" was opened in Taipei, which became the second overseas base of Sushiro after South Korea. In August 2019, it opened its first branch in Hong Kong. In the same month, it also opened its first branch in Sushiro Singapore. The chain opened its first chain in China (outside of Hong Kong) in September 2021, starting in Guangzhou.
A Japanese Consumer Affairs Agency report released in June 2022 shows multiple Sushiro chains in the country being accused of false advertising, by using the "limited offer" term to promote its sea urchin and crab sushis while having no stock of these sushis in most stores.
In 29 January 2023, one 48-second Instagram Stories video was reportedly viewed over 22 million times. It showed Juzo Takai, a 17-year-old student from Gifu Prefectural Ginan Technical High School in Sushiro Gifu Masakiten directly licking a soy sauce bottle and a cup before placing it back. Anxiously looking around, he continued by sucking on his finger, using it to touch sushi circling on the conveyor belts. He could be seen smiling and giving a thumbs up at the end of the video. This incident caused the stock price of Food & Life Companies, the parent company of Sushiro, to plummet. Its market value lost more than 16 billion yen. Many customers had doubts about hygiene and safety, consequently leading many to avoid dining at Sushiro. This caused so-called "Sushi Terrorism" in Japan. The sushi industry is worth an estimated ¥740bn (£4.7bn/$5.7bn), and was particularly affected due to the country's high standards of hygiene. In response to this incident, a male student voluntarily dropped out of Gifu Prefecture's Ginan Technical High School. In August, Sushiro dropped the lawsuit, saying the student has admitted his "responsibility". His attorneys argued that the decrease in customers could also have been due to competition from other restaurants.
At the beginning of 2021, a two-day promotional event by Sushiro in Taiwan promised to serve free sushi to people with the word "salmon" in their name. This caused multiple Taiwanese people to change their names to include the word "salmon," an event which the media dubbed the salmon chaos.
Multiple Sushiro chains in Guangzhou, China were under fire for linguistic discrimination after the chain's supervisors stated the ban of using local Cantonese language between employees on its online chat groups. Sushiro in China later apologised for the matter, amid local boycotts.
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