In this article, we are going to explore YouTube BrandConnect in a deep and detailed way, analyzing different aspects, points of view and perspectives related to this topic. We will delve into its origin, evolution, impact on society and possible future implications. Additionally, we will examine different expert opinions and relevant studies that shed light on YouTube BrandConnect and its relevance today. This article seeks to offer a complete and enriching view on YouTube BrandConnect, with the aim of providing our readers with a deep and global understanding of this topic that is of interest to a wide audience.
This article needs to be updated.(February 2023) |
Type of business | Private |
---|---|
Founded | 2013 |
Headquarters | , United States |
Area served | Worldwide |
Founder(s) | Agnes Kozera, and David Kierzkowski |
Industry | Influencer marketing |
Employees | 11-50 |
URL | www |
YouTube BrandConnect (formerly FameBit) is an interactive entertainment company founded in 2013 and headquartered in Santa Monica, California.
The company develops and maintains an Influencer Marketing link sharing platform. As of 2016 the company has been a subsidiary of Google, grouped under their YouTube division.
FameBit was formed in 2013 by high school friends Agnes Kozera, and David Kierzkowski. Kierzkowski had previously co-founded the digital marketing platform TapClicks. He was approached by Kozera who was the founder of SeasonsBox, a subscription based gift delivery service, which had used social media influencers for advertising. The two developed FameBit as a link sharing platform which allowed companies to post offers to influencers.
In February 2014 FameBit was one of two Canadian based companies accepted into 500 Startups venture fund.
By 2015 FameBit had signed up about 9,000 YouTubers, and had run about 1,600 campaigns for about 1200 brands. At the time the average subscriber count for a FameBit Influencer was 46,000.
By the end of the 2015 that number had risen to 21,000 across 6 social media platforms (Vine, Twitter, Facebook, Tumblr, Instagram, & YouTube)
By 2016, FameBit had been used in the creation of about 25,000 branded videos, with and estimated 2 billion minutes of viewing time.
On October 11, 2016, Google acquired Famebit, for what was later disclosed to be $USD 36 million. At the time of purchase, FameBit claimed 50,000 registered users. Google planned to merge the platform within their YouTube division.
Since being acquired by Google, FameBit has allowed marketers to retarget videos made on FameBit to viewers via Google's Ads.
In 2020, FameBit shut down its self-service program which allowed creators to independently find brands to work with.
On June 16, 2020, the company rebranded as YouTube BrandConnect.
FameBit acts as a platform for companies to post requests for social media content creators to advertise products and services, for a negotiable fee. FameBit receives 10% of this fee.
FameBit has been criticized by brands for allowing YouTubers to join without verifying their followers. FameBit has also been criticized by Content Creators for banning them from the platform due to brand disputes.
Several employees have claimed that FameBit promotes a toxic work environment, with 3 out of 4 of their Glassdoor reviews awarding the company 1 star.